Have you ever considered ezine advertising for your home based business? If not, you’re truly missing out on some valuable exposure to your business. Ezine advertising can be a powerful tool if you follow the right guidelines and you will be successful.

Always include quantifiable benefits when writing an ezine advertisement – and actually tell the truth. For instance, if you say “lose 5 pounds in 5 days,” people will actually be interested in that and believe it is possible at the same time. Distorting the benefits wont help at all; it will make the advertisement look like a scam more than anything else.

When creating a solo advertisement, alter the copy so that it specifically portrays the product as a solution to a specific problem. Purchase several solo advertisements to test how well this version converts when compared to other versions. Testing is vital if you want to continually improve the conversion rate of your advertisements.

This is very vital for ezine advertising members to realize. Always look for word of mouth referrals for ezine before you place advertisements. In many cases, no matter how good your copy is, you will find that certain ezine simply will not be responsive to your email. This might be because the ezine isn't actually as big as the owner claims it is – and it might also be because the owner hasn't promoted the list in a year.

Think on a professional level. Make sure you format your ezine advertisement correctly before you send in to a publisher. In most cases, you will have to format your advertisement to 60 – 65 words; and you may even want to perform a spam check. If the text isn't formatted properly, lines will be broken and wrapped unprofessionally; and if you don't perform a spam check, it may never even go through in the first place.

When creating a top sponsor advertisement, avoid making an attempt to sell anyone on anything. Instead, give something away completely free that will up sell the reader later, such as a subscription or a special report. Additionally, make sure you clearly communicate that nothing is for sale – and that you simply want them to take action for free.

Become a software application provider for ezine owners. Ask ezine owners what software applications they need – and then hire someone to create an application for you. Distribute this software to all of the ezine owners who have a use for it. Make sure there is some back-end component build in that will drive users to your site.

Now, moving from our last point about ezine advertising we will now discuss when outsourcing any work you are doing as part of an ezine marketing campaign, remember to carefully check for plagiarism and theft. This is definitely an unpleasant thought, but plagiarism has become quite rampant on freelancing sites. If you own several websites, you can use Copyscape to do this for you; however, each site will be limited to 20 scans.