Shhh! The REAL Secret to Writing Amazing Copy
Business → Marketing & Advertising
- Author James Roche
- Published July 11, 2008
- Word count 752
What I’m about to share with you is a secret so juicy that most copywriters don’t dare let it out to the public because it could put them out of business. It took me about four years to refine this technique and now I’m ready to spill the beans to you. This one hidden technique alone can forever change how you write emails, sales copy, direct mail…in fact anything you need to write so you get more leads and convert those leads to sales.
I figured it out the hard way – struggling for years making lots of mistakes in my copywriting. I don’t remember the exact moment this technique revealed itself to me…but I use it all the time now. Last week I shared the secret for the first time to a good friend…
We were sitting at an elite golf club here in South Florida. She was complaining how everything in her business was taking off beautifully…except for one thing…
She HATED writing copy.
For her writing copy was like walking on a wet carpet with socks on.
And it’s not like she can outsource copywriting so easily. The good copywriters charge as much for one sales letter as a used Cadillac (or two!) (And good luck trying to find someone who’s reasonably priced and still an effective copywriter.) There’s no avoiding the fact – if you want to succeed in business you must write great copy.
I leaned closer to her, "Do you want to know the secret to writing great copy that has your personality AND that works AND that you can write in a fraction of the time?"
"You’d better tell me!" she said.
Okay…here’s what to do:
There’s two parts to this technique – Swiping and Infusing. The first part is swiping…
Part 1 – Swipe the Structure of Master Copywriters
Bookmark the sales copy of master copywriters: John Carlton, Dan Kennedy, Ali Brown, Lorrie Morgan-Ferrero, etc. Get on their lists and keep all their emails.
When it’s time for you to write your sales letter or email simply follow their STRUCTURE. When they establish credibility, you establish credibility. When they agitate, you agitate. Go down the line and imitate the architecture of their letter or email.
Look – it’s called COPYwriting for a reason!
Now let me be clear…don’t copy them exactly! That’s plagiarism. It’s not cool and will get you in trouble. AND you don’t have to copy them exactly – this is where the second part of my technique comes in…
Part 2 – Infuse Your Personality in Your Writing
Follow the layout of great copy from the masters…but don’t copy their style. It’s their style – not yours. Instead, look at what they wrote and ask yourself, "If I was sitting at a coffee shop with a potential client, how would I say the same thing in my own language?"
The secret is to write like you talk.
When you’re excited about something, how do you talk? Do you have a certain rhythm to your speech? A special flow? THAT’S what you want to capture in words – while sticking to the structure of the masters.
This may take some practice…
The biggest mistake I see entrepreneurs make when trying to write copy is they think they have to sound important. It’s like they put on a Napoleon hat that says "Doing Official Business." No, no, no. That’s not it at all. You want to write like you talk to your best friends.
There’s an art to writing like you talk. It’s still crafted writing. Look at Hemingway. The trick is writing like you talk and then editing like crazy. The best book on the subject is "On Writing Well" by William Zinsser. (This book changed my life. In college I spent weeks laboring over a simple essay. After I read this book I can now write pages and pages with ease and grace.)
As you get good at this technique you’ll look forward to writing that next article or email. And your readers will appreciate it because your writing is suddenly interesting. This all translates to a more loyal following and more sales for you.
Good luck and have fun with your writing. Make it your own. Make it another form of self-expression and you’ll be free from ever having to pay ridiculous amounts to a copywriter.
copyright 2008, James Roche
James Roche, "The Info Product Guy", has developed an easy way to create e-books, audio programs, teleclasses, and other information products. In only 3 steps you can create a money-making marketing strategy and info products guaranteed to get you more clients and passive revenue…without thinking too hard! Get his Free Special Report, "3 Secret Steps to Creating An Information Product That Makes You Money"
Click here => www.InfoProductGuy.com
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- How AI Writer Checker Can Help You Create High-Quality Content in Minutes
- What are the top 5 SEO strategies?
- How HR Payroll Services Can Streamline Your Business Operations
- Navigating the Social Media Marketing Landscape: Essential Strategies for Success
- Unlocking Efficiency: Why Choose Our Canon Printers for Seamless Business Operations
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale