Gaming, Tourism and Conventions. These are three words that usually come to mind when someone thinks of Las Vegas. Las Vegas has become one of the United States’ lucrative spots, for both local and foreigners alike. This very reason is why Las Vegas Promotions is hard bent on keeping the flow of its clientele toward its various establishments. The driving force behind Las Vegas promotions is the Las Vegas Convention and Visitors Authority, the county’s forefront in the development of different publicity efforts for tourism, promotions and other Las Vegas specials.

The Las Vegas Convention and Visitors Authority (LCVA) is composed of fourteen members chosen by different governing bodies elected in the county. The agency’s fund for Las Vegas promotions is derived from room taxes levied on the hotels. The Authority has four main divisions: Executive, Marketing, Funding & Finance, and Operations. The Executive branch is comprised of Board of Directors, Internal Audit, Legal, Human Resources, and Public Affairs. On the other hand, The Funding & Finance deals with the generation of budget and yearly financial report. The Operations provides customer service, engineering and Information Technology needs, purchasing requirements, project development, and the security of the agency.

Finally, the Marketing office spearheads Las Vegas promotions. It focuses on integrated marketing communications, which is the epicenter of advertising and marketing; and sales and services. The advertising department has been promoting Las Vegas and Southern Nevada in multi-media, espousing the idea that Las Vegas is still the number one location for conventions and trade shows. The department is now extending its reach to clients in the United Kingdom, Mexico and Canada. The Internet Marketing and Research Department, on the other hand, ensures Las Vegas promotions on the online community. It develops websites with up-to-date content portals to its promotions.

Located at the Las Vegas Convention Center and Cashman Center, LCVA has long been attracting visitors to establishments, both for leisure and business. The organization has attracted an ever-increasing number of visitors through its marketing and publicity efforts. The organization records the number of Las Vegas visitors, their average age, and average budget for gaming on its Visitor Profile Study publication. In 2005, LCVA documented a record-breaking 38.5 million visitors who come to Vegas. This produced a whopping $7.6 billion-revenue on Las Vegas gaming alone.

LCVA has worked with R&R Partners, its advertising agency ally since 1982, to bring about effective advertising campaigns. The slogans "Only in Vegas" and "What happens here, stays here" are their most successful promotional ploys. Likewise, the association has hosted, and has granted money to private corporations to mount events that will attract more visitors. LCVA supports sports sponsorships to maximize hotel occupancies. It has been instrumental in bringing sports-oriented events such as golf, tennis and basketball to Las Vegas. They collaborated with Tennis Channel, a digital cable television network that airs tennis games, to put up the 2006 Tennis Channel Open Tennis Tournament. LCVA also brought to Las Vegas the world-renowned American basketball league, NBA for its All-star Game in 2007.