Paid surveys are used by market research firms to conduct research for large companies. Many companies need consumers’ feedback when they introduce a new product. Paid surveys are the best solution to meet this need. Paid surveys can provide guidelines for companies to improve their products and increase their profits.

Large companies spend billions of dollars on advertising every year. To maximize their money, they hire market research companies to find out whether their advertisements are working or not. These market research companies have large panels of people to conduct research. Research is done through paid surveys and mystery shoppers. The studies conducted by the research firms help the companies in decision-making. Based on the studies, the companies will decide on strategies to boost their sales, make decisions regarding existing products and many such core business aspects.

Prior to the spread of the Internet, research firms used telephones and regular mails to collect feedback from consumers. Since then, they have found the Internet to be the perfect media to collect the consumers’ opinion. Hence, online paid surveys gained wide acceptance among the public. Paid surveys online are less expensive for the companies than any other method of paid survey and consumers can fill out the survey forms anytime they want. Respondents over the age of 18 are eligible to participate in online paid surveys.

Online paid surveys offer a small amount of money to the person completing the questionnaire, based on the payment policy and schedule the company follows. Generally, the payment ranges between $2 and $10. Certain survey companies offer sweepstakes, gift certificates or prize rewards instead of paying money directly. ACOP, Survey Savvy, Ciao, Ipsos i-Say, NFO, and Survey Spot are some of the top paid online market research and survey companies.