Businesses have used promotional items for a give-away or freebie for almost eons. The first time a business owner offered a little gift to a good customer, the promotional item mentality of advertising was born. When the first business owner realized that giving customers promotional mugs was a good idea, the idea that promotional items should be functional might have been born.

Promotional mugs are a functional and well liked promotional choice for customers. Many people have a cupboard or two filled with promotional mugs that have been given to them and they don’t have the heart to give away the ones they never use because they don’t want to waste something. They may, at some time, give the unused promotional mugs away or to the thrift store but, they rarely throw them away.

So what is it about the promotional mugs people use versus those they just store or give away? This is a good question, if you are the person who is buying the promotional mugs for your company or business. Think about this, "do you have a favorite cup or mug that you always reach for when you are getting ready to fill it up with your first cup or mug of coffee in the morning? What is it that makes you reach for the same one or two mugs everyday?

Your answer to this question is what you should think about when placing your order for promotional mugs. Did you decide that you reached for the same mug or cup everyday because it fits your hand better than the rest? Did you decide that your favorite cup or mug just had the right shape for your hand? Or was it that you liked the same mug or cup because it was just the right weight for you? You may have decided that it was one, two or all of these reasons together that made you love the mug or cup youruse everyday.

Now that you have had a personal experience with thinking about your own personal likes, you now know what you have to do when ordering promotional mugs. You have to buy several styles that have different shapes, styles and weights. In order to do this, you probably need to know if the promotional mug budget is sufficient enough to have several different kinds of promotional mugs.

You do not want to compromise on quality to buy different kinds of promotional mugs. If your budget won’t support at least average quality mugs, you may want to consider using another promotional item as your give-away. It is important that the promotional mugs you give-away reflect favorably on your company’s attitude about quality.

You will also want to check with the promotional item company you are thinking about buying the promotional mugs from to see if they will let you preview the mugs. You are not able to tell from a picture and it’s description whether the mugs you will receive are really of the quality you want. So, looking before buying is a really good idea.

Promotional mugs are a very popular freebie. Be sure though that your promotional mugs will be used by giving customers a choice so the mug they pick will become their favorite.