The secret to MLM selling is to find a mob of people standing in line screaming for a product. And then just get out in front of those people. They already want what you're selling!

People get some screwy ideas about products when they decide to do an MLM business. I guess the one you hear most often is, "I can't sell any product unless I love it!" Actually, the truth is, you can't sell a product unless there is a market who want it. And for a professional, that is always their number 1 consideration.

To have a lifetime of success in MLM, you need to provide one or more products that people really want, and which are consumable, so they get ordered over and over and over. It's incredible to me that some businesses which call themselves network marketing, actually sell products which offer no month after month after month recurring income. What they really have is a one-time sale.

The great advantage of a true MLM business is that as you build, your income is cumulative each month. That's what they call residual income. Most people do not really understand the difference until they actually build residual income and then they take off for 2 months to go to the Galapagos Islands or something and when they come back, they have 2 checks waiting for them, and the 2nd check is bigger than the first. THEN they really get an idea of recurring income, and it's pretty exciting and pretty life-changing.

People think of MLM as an opportunity to make a lot of money. They've heard of people earning 7 figures a month. And it certainly has happened. But it's important to understand the numbers.

A few years ago, a report was published about the accountant statements of 7 well-known, publicly-traded MLM companies. The report revealed that compensation play payout to reps ranged from a low of 25% of gross income to a high of about 42% of gross income.

Think about this. There is ALWAYS only a certain amount of profits that will be paid to the distributor base. Let's call it 40%. If you have a heavy hitter at that company making $1 million a month, what does that mean? For one thing, it means that a LOT of other people are being paid very little or nothing for their work. If that company pays out 40% of the gross the fact is, the LESS that heavy hitter is paid, the MORE that the part-timers get paid. That adds up to about 95% of network marketers, and they are the ones who have the dream. People get so excited when someone gets a huge paycheck. In real life, it's often a very bad indicator for your potential to be successful in that company.

You get more of these ideas and many others in the ebook "Success In 10 Steps" by MLM veteran Michael Dlouhy. You can download the ebook free, and you may even be interested in the lead generator system that Dlouhy sells for only $20 a month.

The book content strictly targets frustrated MLMers - those who have worked at building their downline without much success. Dlouhy talks about the anti-sales, strong relationship-building formula that he has used, which has been very effective. Networkers really find this way of doing business pretty easy, which is probably why the lead generation system has been so productive.