"Nobody who bought a drill actually wanted a drill. They wanted a hole. Therefore, if you want to sell drills, you should advertise information about making holes – NOT information about drills!" - Perry Marshall

If you want to magnetically attract people to your business or products you must give them a reason why they should join or buy from you instead of some other person. To do this you must gain that persons trust. Prospects or customers will be attracted to those who can help solve their problem, not those who want to sell them something.

Just as you would probably rather buy a drill from someone who first showed you how to safely operate the drill and how to make the best holes, that from someone who was only interested in selling you a drill. Your prospect will be attracted to someone who provides free information on how to choose and run a business, over someone who just says "Join my business, it’s the best."

You would consider the person who took the time to explain everything to you and provided free or inexpensive information to be the expert and you would be attracted to join or purchase from that person. On the other hand someone who just wanted to try and sell you their product or business you would probably just consider them a sales person and you would have no attraction to them or their product / business.

Unfortunately this is what happens to most Network Marketers. They are so excited about their product or MLM business, that get all hyped-up and start blabbering to every person they come in contact with, whether that person is interested or not. Wake up! People do not care about your revolutionary new product or you fantastic business opportunity. What people care about is how to make a hole (a solution to their problem), not the super duper drill.

When you joined your Network Marketing company you did not want a "drill" (home business), you wanted a "hole" (more time with your family, create bigger income, be your own boss, earn a living online). Even if the person who sponsored you sold you a "drill", in your mind you saw the "hole" before purchasing your MLM business.

Attract your prospects to your product or business opportunity by providing free or inexpensive information that solves their problem and they will naturally come to the conclusion that you are the one to purchase from / join your business. Why? Because you gave them free knowledge or inexpensive information on how to accomplish their goal, and therefore earning their trust in you.

Attract people to you like a magnetic and you will have success beyond your biggest dreams!