The Perfect Item
Business → Marketing & Advertising
- Author Remy Lebeau
- Published October 24, 2008
- Word count 577
Request for samples
When you have ample time to prepare for the event, request for samples. This way you can check the materials and the quality of the items. If possible ask for overrun samples so you can also check the imprint quality.
Demand guarantees
Check the guarantees of the company. Some promotional product suppliers have customer guarantees. Choose the one with the best offers in pricing, shipping, and customer satisfaction.
Don’t rush
Always check if the item’s production time will enable you to meet your event date or deadline. As much as possible avoid placing rush orders to prevent production errors and rush charges. Alternatively, you can also upgrade your shipping method, but often times this costs significantly more than standard shipping. Verify shipping costs with customer service for pricing upgrades.
Request a proof
Requesting an art proof can give you an idea on the size of the imprint. At the same time you can also see if there are some adjustments to be made in your imprint like changing the font face or font size. You can also avoid misprinted phone numbers and misspelled names. Electronic photo proofs are better than "paper proofs" because they show a photo realistic preview of your item instead of just annotated drawings that can be misleading. [In concept this seems like a good idea, but we’ve found that CIF rates are unaffected by use of proofs so they only result in additional cost and/or delays]
Request a swatch
This applies for embroidered logos. A swatch is a small cloth with your actual imprint. This way you can see the quality of the stitches and how your embroidered logo looks. These days you can often get a digital picture of your embroidery that will still show you how it will look without the expense or delay of having a swatch made.
Consider a pre-production proof
A pre-production proof is a sample of your actual order. When additional expense or time is not a concern and you are concerned about how the imprint will look in real-life, a pre-production proof is a good way to see the actual customized product before producing your entire order. Production will not proceed until you approve the actual proof. However, pre-production proofs incur an additional charge. There will also be natural variations from one production lot to another so your pre-production proof will not be identical to your final order. For example, there may be minor dye color variations. Nonetheless, it can help you catch significant issues, particularly when the customization is fairly involved.
Keep yourself updated
Always keep track of your order. Have your supplier keep you informed of any new developments and ask for the shipping schedule. Once shipped, ask your account manger email you the tracking number of the package. Track the package using the freight service’s website so you will know when to expect it.
Thank your representative
After receiving your order, give your account representative a call or email him to let him know that you received the package. Don’t forget to thank him for the effort he made in processing your order and let him know if you have any suggestions. This is a way to establish a good relationship with a supplier who cares about your company events and knows what it takes to make your orders successful. Also, you never know when you’ll need a favor on your next order.
Remy is a Promotional Adviser specialising on Cheap Promo Items, Personalized Cups and Custom Cups, and Personalised Candies and Sweets
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