Many online business are struggling to stay alive these days due to the fierce competition. There is really no need to continue if you do not have enough visitors. When you have an online business you cannot simply go outside and put up a big banner advertising your business. An online business owner has to come up with ways to advertise to the whole world not just their neighborhood. For big businesses this is OK because they have the resources to advertise heavily. However, the small business owner has to settle for what he can get with the limited resources that he has.

To double the flow of web traffic the owner must have a plan to generate more traffic and to increase the overall conversion rate.

1. Search engine ranking is a must for webmasters. Instead of focusing on traffic, the new business owner must concentrate on the ranking in which the search engine is giving them. Focus on getting into the top ten. Most web users when they do a search for a particular subject do not click past the first two pages. It is very important to rank as high as you possibly can.

2. Promotion and marketing is important for any growing business to be successful. PPC or pay per click is one of these methods. New businesses should stay away from conventional advertising. The new business should allow a budget of $20 or less for advertising. Advertising will contribute to web traffic if handled in the proper manner.

3. Getting your friends and relatives to spread the word about your business is another good way. This is known as Viral Marketing. One way of doing this is by giving away free stuff. Another way is to send several letterheads, business cards, and advertisements to the different search engines. But quite possibly the most effective way is to participate in online forums. This gives you the opportunity to talk about your website and explain what it is that you offer and how your visitors can benefit from visiting your site.

4. Releasing a good press release can give you extensive results and search engine rankings.

Don't give up. New methods are being born everyday. So, keep yourself educated and updated on the latest tips and tricks of the trade. Do your research and strive to stay on top.