Enticing Travelers through Window Signs
Business → Marketing & Advertising
- Author Joey Jacobs
- Published January 2, 2009
- Word count 538
You have a nice office space by the roadside. It has wide glass windows that allow people to peak through and see an elaborate display of popular destinations across the globe. Unfortunately, people could also see the empty chairs and an idle space. Is this the common scenario in your travel agency? You know that you have competitive packages and prices, coupled with first-class service. So how come no one’s availing them?
It is possible that you have not done much marketing and advertising to entice people to inquire in the first place. With your products and services, you can surely seal a deal but the first step is to get them to step inside your shop. So just how do you make this possible?
How to go about it
The right advertising material can spell a big difference. While it is important that you have an ample number of posters showing different sceneries and tourist spots within your office space, you should also put some outside for people to see.
Window signs are a good choice for spacious glass windows surrounding your space. Your local or online commercial printing company may offer the traditional large format posters, but if they also produce static window clings, you may want to try these unique displays.
More about static clings
In terms of size and functionality, static window clings are, in essence, similar to posters and banners. Orders for static window clings can also accommodate custom sizes from the size of a regular movie poster to one that spans about 100". In addition, the material can be run through a digital printer so you can avail of printouts in small quantities, with each one bearing different designs.
If, for example, you only have three windows to fill, you can order three static clings that follow the measurements of your window. One can have a picture of picturesque Bahamas beaches, another for the historic Great Wall of China and the last one with a romantic view of Paris. The best part about digital printing is that you can avail both short run prints and variable image printing at very cost-effective rates. Such a project would cost a lot with offset printing, which on the contrary, is ideal for bulk printing.
Set apart
However, static window clings offer an advantage not found in posters, banners and other large format advertising materials. And this is its ability to adhere to glass surfaces without the need for adhesives, unlike conventional large displays which require glue.
Adhesives like glue and tapes leave sticky residues which are often difficult to remove. When the remaining adhesive substance is removed, it is either scraped off or scrubbed, leaving scratches and ugly marks on the window surface.
Because of these unwanted results, static window clings are a good alternative. Even if you put on a floor to ceiling window sign, or if you need to constantly change your display (possibly according to the most recently favored tourist destinations, or according to season), you do not have to worry about ruining your window.
Lure frequent and occasional travelers inside your travel agency with your window signs outside. Get them fascinated by visuals and get them hooked with your travel packages.
More on window signs tips and guides can be found at Large Format Posters
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