Do you want to have affordable prints that you can use in your marketing and advertising campaigns? Do you want to have prints that are done quickly without losing quality?

If your answer is YES, then you should try getting wholesale prints.

Wholesale prints are prints that you can get at a very affordable price. However, since wholesale prints are not a very well known product. A lot of people doubt the quality of these prints because of the big difference in prices.

The wholesale printing process

To make things perfectly clear, the quality of wholesale prints are not affected by the cost it takes to produce them. People today make the mistake of assuming that the lower printing costs means that the quality of their materials used during the printing process are compromised. This is not the case. The main reason why wholesale prints are far more affordable is the printing process that it employs.

• Printing your materials through offset printers

Offset printing allows you to produce large amount of prints at very fast turn around times. The printing process of offset printers is geared towards specialization of handling bulk printing orders. The equipments and the processes involved are very much top of the line and are only used when printing large amount of prints. However, these equipments are not applicable when you want to print in small amounts.

They use plates that are fed through different ink rollers in order to produce the colors in your materials. The inks in these rollers are stamped together and are used to create different hues. Also, to disprove the notion that wholesale printing materials are of inferior materials, try and find any prints that you have that were printed using digital printing means.

First, crumple both prints that you have and then examine it after. You will notice that the ink used by digital printers easily chip off as compared to the ink used by the offset printers. This proves in fact that the quality of wholesale prints is even better than those of digital prints.

• Gang running of different designs

Gang running involves the use of a single plate to create different designs. This is different from traditional offset printing methods where in a single plate is used to make a single design. The cost of the plate is shared among the designers involved and that accounts for lower production cost and lower overall cost of the product that you want to produce.

Wholesale printing services that are available

Wholesale printing also gives you so much flexibility in handling your designs. There are plenty of options that you can do to personalize and customize the designs and layout of your prints. Some of the options that you can so are:

Custom sizes – you can print in any size you want. There are no restrictions on how big or small you want your prints to be done. Just send your specs to your wholesale printer.

Custom "paper" – there are also a lot of substrates that are available other than paper. You can use textiles, fabrics, vinyl, artist canvass, among others.