1. Use a hand written letter on your ad copy instead of

text. Write the ad on a piece of paper, scan it and publish

the ad on your web page. Adding a personal touch will

always increase your sales.

2. Publish a list of famous and respected customers who

have bought from you on your a copy. People will think that

if these people bought from you, they should also trust

your business and purchase your products. Make sure to get

their permission first.

3. Show before and after photos for your products on your

web page copy. Show the problem picture and then beside it,

show the picture of the resolution to the problem when they

use your product.

4. Include an article or review that has been written about

you or your business with your ad copy. This will show

people that your business is respected and will increase

your credibility.

5. When you offer free bonuses in your ad copy, also list

the dollar value beside each bonus. People will feel

they're getting a good deal and it will increase the value

of your product.

6. Hire a famous person to endorse your product or service.

Make sure the person is well known to your target audience.

Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show

people that you're not hiding behind your ad copy and will

increase their trust. Also, include your contact

information below the picture and a brief statement or

quote.

8. Tell your potential customers on your ad copy that you

will donate a percentage of their purchase price to

specific charity. This will show them you really care about

the people. They may just buy your product to donate to the

charity.

9. Ask your potential customers plenty of yes and no

questions in your ad copy. The questions should remind them

of their problem and make them think about what will happen

if they don't purchase your product.

10. Tell your potential customers they will receive a free

prize if they find the five words in your ad copy that are

misspelled or spelled backwards. The longer you can keep

someone reading your copy the greater chance of them

purchasing.