Typography is a form of art. In case you are wondering, typography has been used as a visual tool to provide development and create opportunities to direct particular actions or behaviors. Through history we could see how it developed from letterforms carved from stone to Gutenberg’s letterpress. It has been a prominent art form used by many generations to print booklets, brochures, newsletters, among others.

Since then, it has evolved to allow people to send out messages in their preferred form. Today, it is widely used in an array of activities including the creation of marketing campaign materials such as booklet printing.

In booklet printing, there are several things you have to consider when it comes to typefaces. It is important that you consider the typeface because it gets a certain level of response from your readers. The font is a way for you to attract the attention of your readers. Your fonts do not only make it readable, it also gives a creative touch.

Here are a few tips to consider when developing a good typography in your booklet printing projects:

Readability.

The first you should consider is your project’s readability. Your target audience must be able to understand what you are trying to convey through your marketing campaign materials. Your typeface must be able to bring out your message clearly and it must be able to offer your product or service completely.

The litmus test to this first tip is how well you understand what you are trying to convey. If you yourself find it ambiguous because of the typeface you are using, then how do you expect others to respond to it?

Tone.

Typefaces have voices. Believe it or not, each type has a unique and distinct voice. Try looking at typefaces and listen to it carefully. Each stroke, each dent, each arch has a tonal quality that you must be able to identify. You may not be aware of it but your typeface can actually help you articulate your message.

Balance Functionality and Creativity.

Consider the typeface’s functionality if confronted with a dilemma between clarity and utility. Would you settle for something standard (or boring) because it is clear? Or would you rather be bold and creative and risk burying the message? The choice is not a simple one. What you can do is to strike a balance.

Try to look at your booklet printing in its entirety. Try to see how the puzzle pieces complete the big picture. Interplay functionality with a bit of pizzaz.

Finally, the most important consideration is your typeface’s longevity. Yes, your typeface must be able to stand the test of time - because your print ad is a timeless piece.