Most businessmen never really print on the "back side" of the business card. The focus usually for most business card printing and design is the front. There is an alternative though to this common tradition. One of the ways that people use to make their business cards stand out is to print double sided business cards. Double sided business cards provide a unique challenge to business card designs and they offer a unique opportunity as well to maximize their usefulness.

Double sided designs: One of the most interesting aspects about double sided business cards is the creation of a double sided design. A double sided design makes a business card look very interesting therefore making it stand out. You can make a front cover design for a business card, and have it continue on the back. This tends to make people look on the front and then at the back to see how the design continues.

For example, if you are in the mobile phone industry, you can print an image of the front of a mobile phone on the cover of your business card, and then have an image of the back of the phone on the back of the card. People will be entertained looking at the quaint continuity of the double sided design. This will make your business card more memorable and even more enjoyable.

Extra marketing or advertising messages at the back: Also, since double sided business cards give you double the space to "play with" in terms of design, you can add twice the amount of information on them. Besides having your contact information and supplemental images, you can also add in marketing or advertising images at the back side of your business card. You can place a full color image of your most valuable product for example, so that people can now that you sell such a product. Also you can add in your slogan or maxim for business in the back side of your card to impress upon people your business philosophy. Besides those options, there are still other things that you can put into your business card that can really add a new dimension to it. Just use your imagination and use that back side to your business card’s advantage.

Printing in another language: Besides marketing messages though, a double sided business card gives you the opportunity to go "international" with your cards. If you regularly do business with contacts from another country with a different language, printing a double sided business card lets you print contact details in that particular language. For example, if you do a lot of business in Europe, or from people in China and Japan, the back of your business card can have contact details written in German, Chinese or Japanese. Your business contacts will appreciate the "localization" of your business card towards their language. This might get you that extra attention that will land you that crucial international business deal.

So, as you can see, the art of double sided business card printing can present you with a lot of interesting advantages. These advantages alone should already make you consider business card printing in that style. So if you have enough money to invest in it why not go for it? It will be well worth the effort.