Join the Web Video Revolution

BusinessMarketing & Advertising

  • Author Jason Ricks
  • Published April 26, 2009
  • Word count 415

Internet video advertising and marketing is experiencing fast growth with the popularity of mass-market online video sharing websites such as Metacafe, facebook & Bebo. Today small companies can take their marketing efforts to the next phase with Internet video ads.

Be involved in the Online video uprising

Premium television style advertising has usually been out of touch by the majority of SME owners. However, with the growth in broadband service, lower video production costs & increasing demand for rich media content on the World Wide Web. great quality web video marketing is finally an affordable choice for small organisations.

Take advantage of an opportunity

To capture the use of Internet video marketing and advertising for your small company, remember the following Internet video production guidelines:

Engaging & Persuasive Content: To create a web video with impact, it ought to be enjoyable, enlightening and appealing. Attaining this combination of factors will ensure your product, service, or company message creates the proper impact.

Be Professional: Nothing can turn off your potential clients as swiftly as a poor quality web video. In today’s environment there is no need to spend thousands of pounds just to build a commercial video that’s correct for your company. You can recruit the help of a professional online video production company for cost effective production and distribution. Companies such as Vidify, who charge as little as five-hundred pounds for a 2 minute web video commercial.

Clear Marketing Message: A short Internet video must be able to convey your key marketing messages quickly & in way that can be simply remembered. Make sure you focus on the most important unique selling points of your product or service.

Be yourself: By staring in your video you can quickly build a bond and an emotive connection with your target audience. Doing business is all about connecting with people after all -thus always make sure you show how the people and culture plays a critical part in the service you provide.

Broaden Your Reach: YouTube is not the only website to submit your video production to. New channels have emerged including Google Video or Blinkx, a video search engine with over 18 million hours of video. Another tool launched by the company permits advertisers to place targeted text ads in any video embedded in a site.

Online video advertising & marketing is certainly here to stay. Don't get left behind. Speak to Vidify (http://www.vidify.co.uk) to find out how you can make online video marketing work for your organisation.

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