Direct Audience Scanning
Business → Marketing & Advertising
- Author Jeff Spires
- Published April 30, 2009
- Word count 534
I’m sure everyone has at least seen laser lighting used to produce different shapes and graphics but have you ever heard of direct audience scanning? Unlike a conventional show where the lights are typically kept above the crowd, direct audience scanning actually projects the beams of light into the audience. It’s a common misconception that laser lights are dangerous to your sight but at less than a dozen reported incidents in over 30 years of use, they’re far safer than even going for a car ride to the store. I hope in this article to give you an idea of the capabilities of direct audience scanning and hopefully spark an interest in it. If I fail to answer all your questions or if you’re looking to incorporate this into one of your events than be sure to contact the team at London Lighting Hire.
Direct audience scanning is quickly becoming one of the most common forms of light shows in the entertainment industry. Unlike other forms of entertainment where the audience has to sit back and watch, direct scanning makes the crowd feel more involved in the event and is great for building a bond between artist and fan. Conventional lighting just can’t achieve the exhilarating effect of being amidst a direct scan light show.
So what does it look like for someone within a direct scan light show? First off you’ll have literally hundreds of laser beams coming at you from every angle. At times this may leave you feeling like you’re amidst a Star Wars battle scene and truly exhilarated. Suddenly the pattern will switch and you’ll be surrounded by different shapes of light like fans, cones, and possibly even some wire images. One of the most exciting effects is when a single fan of light spreads across the entire audience with alternating patterns of light within it. Many have described this as what it would be like to be inside a fireworks display at the same time that goes off. If this sounds like something that may be right for your event let the qualified professionals at London Lighting Hire incorporate this effect into a custom show deigned specifically for you.
One recent advance in the realm of direct audience scanning is the ability to take images and scenes produced on complex graphics programs like 3D studio Max and render them out of light using lasers. So instead of using props and symbols you can now create a realistic image in the audience using nothing but light. This effect can be great for telling a simple story or promoting a band or company logo. The pure and brilliant colours achieved with lasers, set to the tempo of the music is sure to leave a long lasting impression on your crowd. London Lighting Hire will work with you to produce a breathtaking show including any of the effects listed above. They combine 32 years of experience in the industry along with a dedicated team of trained professionals to deliver high quality light design at a reasonable price. Give London Lighting Hire a call and let them show you why they are the best in the UK.
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