Introducing pain-free do-it-yourself website editing!

Keep your website up to date without the costs and delays of

depending on others

Many businesses are handicapped by artfully (and

expensively) designed websites that resist easy updating.

Although these sites may initially look "cool" and

"professional," their complexity makes them resistant to

change.

In these situations, "art" and "design" are the enemies of

your profits and success. If the simplest change requires

time and money, you're website is unlikely to be working for

you the way it should be.

Success in business requires the ability to update your own

website. You need to be able to quickly make changes by

yourself, adding, deleting, and editing text, adding

graphics and adding links, without incurring extra costs or

waiting for someone to "get to" your changes.

Reasons for continuous change

At the absolute minimum, you must be able to change the home

page of your website. Repeat visitors should never encounter

the same home page two visits in a row.

The home page of your website is like the front page of a

daily newspaper. How many would read the New York Times if

the front page of every issue was always the same?

Circulation would drop like a stone if every issue looked

the same, even though the inside pages were totally

different.

The same is true of your website! If your home page isn't

continually updated with fresh content, few visitors will

return.

Categories of change

Here are some of the changes you should be able to make by

yourself, for free:

o New content. Every time you update your platform, your

home page should feature a brief description of it, and plus

links to it. Daily or weekly tips are also popular.

o Event marketing offers you opportunities to build close,

personal relationships with clients and prospects. Examples

include promotions, demonstrations, teleseminars, and

workshops,

o Engagement tools also encourage repeat visits. Ideas

include assessments, quizzes, surveys, "Ask the Expert," and

tip sheets.

o Industry news, includes upcoming events, i.e., trade

shows, comments on challenges, and trends, plus links to

recent news. All can enhance your obvious expert status.

Testing, testing

Marketing success requires the ability to constantly test,

measure, and refine web content. You must be able to test,

track, change, and retest every variable: offers, prices,

headlines, descriptions, and bonus incentives.

Testing is the essence of direct marketing, where content is

directly correlated with sales. Only testing can provide the

information you need to improve your site.

If direct marketing professionals can't predict which

offers, words, or prices, will be most effective, how can

you expect yourself-or your web designer-to get it right the

first time?

Easy site editing is here

Edit.com offers an easy and cost effective way to update

your website by yourself, even if you have not had-and don't

want-training in html coding or using the latest website

editing programs.

Edit.com permits you to edit and update website content, and

add new pages, using entry-level word-processing skills,

i.e., delete, copy, paste, etc.

Is it worth it?

To decide if Edit.com makes sense for you, ask yourself the

following questions:

o Hourly fees. How much do you pay your web designer, per

hour, to make changes? (Some pay their web designer more per

hour than Edit.com charges per year!)

o Delays. How much time goes by between the time you contact

your web person, and the time your website is updated?

o Resources. How much would it cost you to purchase a web

authoring program, like Dreamweaver or Front Page?

o Training. How much would it cost you, in tuition, to

master these programs?

o Opportunity costs. How much more money could you make

selling and servicing clients, rather than learning and

using Dreamweaver or Front Page to update your website?

Conclusion

If you're one of the many with an unproductive, "hostage,"

site, the ability to make your own changes could be the

profit tool you need to turn your website into a powerful

marketing tool.