The Jason Bourne Ultimate Copywriting Secrets !
Business → Marketing & Advertising
- Author Wong Chendong
- Published May 24, 2009
- Word count 654
Dear friend,
"Who Am I ?"
This is what Jason Bourne had been asking himself all the way from the day he was save in the ocean to the last part which he survive through the river of New York City.
So what does Jason Bourne had for a copywriting secret?
Simply this: The trilogy of the whole entire Jason Bourne movie is just like a long sales copy with powerful rhythm of fast action chasing, fighting, killing and sense of curiosity of what is going to happen next and what Jason's next target was.
Nevertheless, this movie had created a simple-yet-advance lesson of writing a good sales copy.
Why ?
Here's why: If you ever watch the movie, you will realize every 10 to 15 minutes of the show is another fast action running, chasing and fighting scene, which is impossible to get you bored .
Is just like a never-ending heart-pumping roller coaster ride.
Now listen: In writing any sales copy for any product, you need to write every section of your copy to be fast action, in other words you must not get your prospect to get bored.
You should, by all means write your copy as exciting as it could be by implanting dramatic stories, interesting facts and inserting sense of curiosity into your copy.
Here's how you going to do it...
Integrate Your Copy With Hard-Hitting Desire Short Sentence !
So what is this hard-hitting desire short sentence about?
Simply this: They are words that create a desire to your prospect's mind to force him to read on, is some sort of curiosity but a much more advance element, simply to say is like a...
"Lust !"
Below are a few hard-hitting desire short sentence I usually use.
You can use them too, not just in your sales copy, but for any written publication you can think off.
-
Check this out...
-
But wait, there's more...
-
Hang on, I'm not through yet...
-
Here's more...
-
There's more, even more...
-
It gets even better...
-
And here's more good news...
-
Not yet, not by a long shot...
There are even more of these desire short sentence, but the above are just what came to my mind right now.
If you want a full list of this go get your hands on Ben Settle Copywriting Grab Bag, this book is my highest recommendation for any copywriter. Period.
Okay now, there is one very important thing that this Jason Bourne story had thought me about, is not much about copywriting, but is something that I want you to know.
And that is...
Persistence !
Here's what I mean: In the story, Jason was running for almost three years from all the people that wanted him dead and for all this, what he really want was to find out...
Who He Is !
You know, as persistence as he is, I think for whatever we do, if we think is right, we should always push ourselves forward to achieve what we wanted in life.
Many people who started their business, whether is online or offline, when they fail once, they quit.
Because they lack of persistence in their mind.
Look at me for instant, I have been blogging for almost 9 months, and what did I achieve ?
My earning through this blog is only about $100 to $200 a month, sometimes less then $50.
But to me, is always the persistence that pulls me through hard times.
I knew, if I don't quit, even if God wants me to go through the 3 years like Jason Bourne to find who he is, I guess I will take it on for the 3 years of hard times to see the day I start my success life in blogging and copywriting.
Hey, I think I'm getting too emotional here, but I just want to tell you what I want and share what I know.
Isn't this blog was created to share?
Stay Frosty
The Bad Blogger
Sometime Wanted To Be "The Bourne Blogger"
The Bad Blogger is a prowess dude with great passion in copywriting and marketing, his a subscriber to Gary Halbert's Newsletter, Ben Settle's Daily Tips, John Carlton's Marketing Rant Newsletter, Dan Kennedy's Gold Member and Alvin Phang's Atomic Blogging Premium Member. He had enormous amount of valuable information from world-class players in the field to share in his blog, subscribe to his Rss Feed @ http://www.thebadblogger.com/
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