Interesting Brochure and Flyer Layouts
Business → Marketing & Advertising
- Author Frank Salsa
- Published June 27, 2009
- Word count 486
Designing interesting brochure and flyer layouts can seem like an overwhelming task. However, even someone with just basic computer skills can design an interesting layout if they know what to include. Here are some of the key things that you need to focus on to make sure that your brochures and flyers accomplish your goals.
Contrast
Contrast occurs when the materials throughout your flyer or brochure are varied to draw attention to key areas and make the printed item more interesting to view. There are numerous ways that you can achieve contrast, such as varying the color, font, size, and spacing of items. For instance, a drop cap can highlight the beginning of a paragraph, and bolding headings will make them pop on a page. Using light colored type against a dark background can also make your brochure or flyer more visibly interesting.
Repetition
Repetition important to creating a flyer or brochure that truly reinforces your message. For example, you might reuse the same logo throughout your brochure or use the same color for your flyer. You could also choose motifs that tie in other materials. For flyers, using a frame of graphics can help pull the finished product together.
Alignment
Alignment involves the use of a consistent layout that helps the viewer of your brochure or flyer read the information easily. You should choose to align text consistently throughout the document. If you have columns of text, use a grid layout to create consistent margins. For flyers, choose one way to align the text and keep it consistent throughout the entire page. This will allow you to include more information without the literature becoming cluttered or difficult to read.
Proximity
Proximity is bringing similar items together in the brochure or flyer so that their commonality is emphasized to the reader. Instead of scattering small photos throughout the text, if you group them together in one section, you will create a bigger impact to the reader. In some cases, choosing one larger graphic in place of multiple smaller ones will have a better visual effect.
Simplicity
If you have heard of the "KISS" philosophy (Keep It Simple, Silly), then you can apply this to your brochure and flyer design. Trying to include too many design elements into one document will make it difficult to read and cause confusion for the reader. Avoid using too many different colors, fonts, or styles on your page. Remember, you are not trying to seal the deal with the flyer or brochure, but simply get the reader interested in what you have to say.
Tying it All Together
The most effective flyers and brochures are able to tie the above elements in together. By applying alignment, contrast, proximity, and repetition to your document, you will make it more interesting to view. And by keeping it simple, you will attract more readers, allowing you to share your information and start the sale.
Make sure your brochures and marketing literature create the best impression for your company. Learn about PsPrint’s brochure printing and club card printing services that can help you leverage your marketing investments for maximum returns.
Article source: https://articlebiz.comRate article
Article comments
There are no posted comments.
Related articles
- Do Compelling Marketing Pictures Unlock Sales Potential?
- Become an SEO Expert: The Benefits of Certification
- 8 Essential Steps for Hiring and Collaborating with Commercial Photographers
- Marketing Strategies for Mooncake Suppliers: Standing Out in a Crowded Market
- Discover The Hottest TikTok Trends Taking Over Your Feed!
- How Crypto PR Exists Beyond Traditional Marketing
- How To Automate Affiliate Marketing?
- Effective Marketing Strategies for Tradies: Boost Your Business in 2024
- The Dos and Don'ts of Creating Engaging Online Content That Keeps Your Readers Coming Back
- Unleash Your Inner Artist with Google's Mind-Blowing AI Generator!
- The Impact Of Social Media Algorithms On Marketing Strategies
- Redefining Success with a Holistic Approach to Marketing Measurement
- Dong Yuhui being accused of being racist against women because refusal to sell women's underwear.
- Creating Buzz in the Hallways: High School Advertising Techniques That Get Results
- How does social media marketing tie into a digital solution service?
- Custom DVI Cables: Everything You Need to Know?
- Diet Plan for Weight Gain
- Navigating the Dynamic Landscape of Hot Trends in SMM Panels
- Unveiling AI Brilliance: Leonardo Laboratories at the Fore of Innovation
- Unlock Your Career Potential: How Our Digital Marketing Institute Can Propel You Forward in Mumbai
- Social Media Marketing: Harness the Power of Online Platforms for Success
- Growing Your Business Online: How Gardeners Can Utilize Digital Marketing
- Measuring and Boosting ROI Across SEO, Email, & Social Media
- Navigating Challenging Business Conditions: The Power of Strategic Marketing
- Unlock Your Style: Fortnite Skins for Sale
- The Ultimate Guide to Color Grading: Techniques and Tools for Beginners
- Here Are Some Effective SEO Strategies For Startup Success
- How to Create an Effective Business Marketing Plan
- Traditional Direct Print Marketing Isn't Dead: Unveiling Its Untapped Potential
- New Age Student Recruitment: How AI is Revolutionizing International Enrollment