Cost Per Action (CPA) Advertising
Business → Marketing & Advertising
- Author Gen Wright
- Published June 12, 2009
- Word count 517
There are many ways to monetize a website. Some time ago, many marketers were using Adsense to monetize their online properties. They use PPC advertising to drive traffic to their website, and their web pages have Adsense units on them. Whenever a visitor clicks on an Adsense ad, the marketer earns a small amount of money. But with volume, the small amounts soon add up to something substantial. The industry calls this the Adsense Arbitrage model.
However, everyone now knows that the Adsense Arbitrage model is not working anymore. So does that mean the web properties that they own are no longer valuable? Does that mean brokering traffic is no longer profitable? It wasn't long before marketers figure another way to make money through PPC advertising. They call this CPA advertising.
CPA stands for Cost Per Action. Unlike Adsense ads, the visitor has to perform some kind of action before the marketer gets paid. For instance, the visitor may be asked to fill up a lead capture form, or to sign up for a trial offer. When that happens, the marketer gets a commission. The most interesting thing about CPA advertising is that a purchase is not always required. There are offers on the market that require the web visitor to enter a ZIP code or an email address and the marketer gets paid about a dollar.
Then there are higher paying offers. These offers require the visitor to do more - i.e. sign up for a trial offer with their credit card, and the marketer gets paid from $10 to $50 per sign up. This has become one of the biggest money making opportunities on the Internet. For those who know how to buy traffic, there is a lot of money by promoting CPA offers.
The best way to get started, is by investing in a guide such as CPA Explosion. The CPA model works well, but there is a learning curve. Investing in your own education is one way of accelerating your progress. A guide can help you in the following areas.
- Understanding more about CPA.
You need a firm grasp of how CPA works, and how the model can help you make more money. A few items you need to pay attention to are tracking, pixel firing, CPA networks, types of offers, and payments.
- How to generate targeted leads.
CPA is all about conversions. Without conversions, there will be no income. So you need to learn how to drive targeted leads to the offers. Targeted leads are web visitors who have expressed an interest in the offer you are promoting.
- Launching your first CPA campaign.
Having knowledge without application is useless. That is why you need some guidance to help you get started. Usually, new CPA marketers encounter the most problems when they launch their first campaign. In fact, they usually end up losing money. To prevent that from happening, seek out advice from those who have performed CPA advertising before. Learn from their mistakes and do not repeat the same mistakes.
You will be on your way to making money with your new venture!
Learn more about Cost Per Action Advertising - CPA Explosion.
Article source: https://articlebiz.comRate article
Article comments
Related articles
- How Can Shopify Data Entry Services Save Time and Boost Efficiency for E-Commerce Businesses?
- Stale Content Doesn’t Rank — or Convert
- The Future of Jobs in the AI Era: Navigating Change and Opportunity!
- Custom Mobile Apps Development
- Strive Enterprise Announces 218% Growth, Opens 11 U.S. Offices, and Strengthens Its Position
- 7 Proven Long-Tail Keywords Strategies That Local Businesses Use to Outrank Big Competitors in 2025
- Download Your Ophthalmologist Email List – 100% Verified
- How Positive Digital Footprint Empowers Businesses to Succeed Online Through SEO, PPC, and Data-Driven Marketing
- PR is not just for PR people: Why PR should be a skill for every young professional, even if they're not in PR
- Ignite Your Life: Unlock Your Full Potential with Fataka Mart
- 10 Productivity Secrets for Women Entrepreneurs Dominating Marketing in 2025
- Why I Built The Best Prompt Tracking Tool with a Calendar and Library to Help Optimize Your AI Marketing Efforts
- The Essential Guide: Why Every Small Business Must Have a Website in 2025
- Building a Winning Strategy: Integrating Digital Marketing into Casino Operations
- Book writing services
- What is Digital Marketing? Benefits and Importance for Businesses
- Top SAP Courses, Their Benefits, and Placement Opportunities
- How Bulk SMS Can Transform Business Communication and Growth
- K.K. Kohli Estates - Best Property Dealer in Janakpuri and Vikaspuri, Delhi
- How to Choose the Right Digital Marketing Agency in Utah
- PPC Management Services
- Auto High Ticket Cloaker Review: I Made $1K While Asleep
- Big Business Events Rebrands to Big Business Entrepreneurs: A Bold New Era Begins Amid Rapid Growth and £2.4M Investment
- How Radio Advertising Fits Into A Balanced Marketing Strategy
- Why Instagram is on Top of the List for Digital Marketers: Things Must Know about Instagram
- THE MAVERICK
- What Motivates Me to Do Cooking and Mission?
- What Are Branded Pin Badges and How Can They Help You Elevate Your Business?
- Top 10 SEO Mistakes Process Servers Make and How to Avoid Them
- From Hustle to Mastery: How I Built a Thriving Digital Marketing Business