If you are an internet buff, chances are, you have seen different kinds of marketing, creative or otherwise, being done online. You probably have seen banners scattered on websites too and are wondering what their significance to internet marketing is. Simple. A lot.

What.

Banner marketing is all about paying websites or even search engines for them to display your banner. Every time a person enters a certain keyword, your banner will appear along with the website.

Once clicked, the visitor will be taken into your website. This is where they will best understand why your banner was there in the first place. The banner leads them to you. Its now up to your website and its information to move ahead with giving people an idea what your business is about.

Why.

The main reason objective of banner marketing is to broaden your marketing outside your niche market. You can have your banner displayed on websites not directly related to what that certain website is about. It is like cross selling. But in this case, your banner is just the bridge leading to your website.

Another reason for banner marketing is to attain familiarity. Visitors will see your banner and may not give it a second glance. But your banner has somehow become familiar to them whether they like it or not. When customers develop a need for something advertised on your banner, they would remember the banner and would want to check it further.

How.

Banner marketing success will be determined by the click-through, rate of click-through, page views and the cost per sale. This are basically the number of people who clicked on the banner, the request for specific webpages and sale made versus the amount you paid for the banner ads.

Using banners in your internet marketing can be tricky if you do not know the ropes. But once you are passed the basics and have found the proper strategy, your business will finally get the exposure it needs in or out of your niche market.