Delving into the world of network marketing can seem daunting. After all, we've all been inundated with information about how this kind of strategy no longer works and isn't really applicable in the Internet age. However, if you combine tried and true online marketing strategies with your network marketing tactics, you'll see that you can reach a great level of success rather easily.

If you are looking for a way to find new prospects, including both down-line distributors and individual purchasers, you need to drive traffic to your website and you need to establish a presence within the community that you are doing business in. One of the premier ways to do both of these is with article marketing. With article marketing you write articles that you distribute to various online outlets of information and resources, such as Ezine Articles.

Within each article you can include several links back to your website, and you can also include a brief sales pitch or bit of background information as well. The more useful and informative the article is, the more likely people will be to click on your links and visit your website or sales page. Additionally, the more articles you write, the larger a presence you begin to have. If you do this enough and do it well enough, you'll soon be a respected leader within your niche community and people will view you as a trusted, go-to source of information.

Another benefit to article marketing is that you will be increasing the amount of backlinks that lead to your website. This raises your reputation within the search engines themselves, allowing you to rank higher for terms and phrases related to your market.

Taking article marketing and adding a twist to it, many people are also participating in video marketing today. The concept remains largely the same, however videos can reach out to different target markets much easier. Create a short, focused video clip about your product, service or niche. You can demonstrate how something works, talk about a process, be informative or entertaining or do anything that keeps people's attention long enough to redirect them to your site.

You should also take advantage of other web 2.0 services to connect with people and develop new prospects. This includes writing a blog and commenting on other blogs, visiting forums, and participating in various online social networking sites and communities.

The fastest way, but also potentially the most expensive way, to develop online prospects and send them to your website and sales page is with PPC, or pay-per-click advertising. The benefits are these programs can begin delivering traffic immediately, and if done correctly the people who click on your ads will be highly targeted, extremely interested leads. However, if you don't know what you're doing the costs can quickly become prohibitive. Be sure to do some research before you begin and start by dipping in your toes rather than diving into the deep end so you don't end up with huge expenses without worthwhile results.

When you combine your network marketing plan with the most effective online marketing strategies, you will be able to generate a great deal of highly targeted leads. All of the above techniques are easily doable and your market is just waiting to be tapped if you follow these steps correctly.