Twitter is one of the hottest things out there right now in the social networking realm. Twitter marketing has many benefits for your online business. This article outlines 6 of them.

1. If you create a big list of followers, then you now have access to a large market which you didn’t have before. Twitter has virtually millions of members, so there is a massive resource available for the creation of followers.

These numbers are quite staggering and they are indicative of the potential traffic you can receive from here. Many well known politicians such as president Obama and John McCain, just to name a few, have hundreds of thousands of Twitter followers. This fact alone illustrates huge business and marketing potential.

2. You can start conversations on Twitter very easily. When you make an update on Twitter, it is similar to creating a blog post and it is known as tweeting. After you tweet, it is common to receive instant feedback, so tweeting is a great way to get a conversation going.

This is where the real magic of social networking kicks in. You will be able to make contact with people and grow relationships, even though you never knew them before.

3. To do this properly, you’ll want to follow a particular strategy. Do not constantly promote and advertise with your conversations. As with discussion forums and email marketing, spamming is not allowed or tolerated with Twitter.

If, however, you participate regularly, you can announce product updates, new blog posts and other useful information to keep your followers up to date on what you are up to. If you proceed in this way, you will not have the appearance of someone who is there strictly for advertising.

4. One way to attract interest to your business is through asking questions. When you ask a question, then a conversation begins and many people can potentially get involved in these conversations. Many big corporations and small Internet business owners alike are getting good exposure for their sites by using Twitter.

5. Online marketing can be quite costly but this is not the case with Twitter. Twitter marketing is absolutely free. The only thing that you will need to do is put in a bit of time.

6. Besides being free, it is actually very fun. Because it can be quite addicting, you need to stay focused and make sure that the time you are spending will be for the benefit of your business.

This is 6 reasons why you should do Twitter marketing. There are, of course, many more reasons but for now, just get started and you will find that a whole new world will open up for you.