There are many myths surrounding bulk printing. In most cases, people believe that offset printing is the best option for bulk printing. After all, newspapers, book publishers, and advertisers all use this method to produce high volumes of materials.

However, there are others that think that offset printing is inferior to other types of printing. They have started to believe the myths about printing, and therefore, do not take full advantage of the process. Here is a debunking of some of the most prevalent myths about printing services.

Myth 1: The cost of offset printing is cheap because it is poor quality

The old adage of "you get what you pay for" has many people believing that cheap printing equals poor quality printing. According to this philosophy, if the process is not costly, then it must because the quality is crude or the materials are cheap. However, this is not the case with offset printing. Offset printing can give you great prints at a low price.

The reason offset printing is budget-friendly is because it often uses a method known as gang run printing. With this technique, several designs can be placed on one plate, allowing them to be printed onto a single sheet at once. This method effectively lowers the cost of production because only a few plates are needed to produce multiple designs. At the same time, this method also keeps the plates from coming into contact with the paper, reducing the amount of wear and tear on the plates. The longer you can use the plates, the more prints you can get for your initial investment. These savings are passed along to the customer, and your cost per printing comes out much lower.

Myth 2: Digital printing produces better prints

Another myth that people believe is that digital printing produces a higher quality of prints than offset printing. However, try folding a picture that was printed digitally and you will find that the ink starts to peel away. With offset printing, this does not happen.

During digital printing, ink is added to the top of the paper in layers until you get the desired hue and color. However, with this process, there is not a strong bond between the ink and the paper. With offset printing, the rollers stamp the colors into place, creating a stronger bond between the paper and the ink. This process also allows you to get the same quality image with each piece that is printed, so each image has the same color, resolution, consistency, and sharpness.

Myth 3: Digital printing is faster

Another prevalent myth is that digital printing is faster because there is no need to produce plates for the printing process. However, thanks to advances in technology, printing companies are able to print faster than ever. In many cases, the turnaround time rivals that of digital printing. Plus offset printing can more easily handle large runs of prints, meaning you aren’t waiting even if you need multiple copies.