A lot of people have this misconception that article writing is one of the easiest traffic generating tool there is. They think that if you are keeping a diary, experienced passing a term paper, and the likes, you can handle using articles to get traffic to your website.

However, when your articles became almost negligible and useless to help get traffic to your site, it made you wonder. "What could have I been doing wrong?"

On line article marketing is not just about writing. Since it is an on line promotional tool, you also have to consider making your articles visible in th eon line community. This is where on line and off line article marketing differs. Unlike off line article marketing, article marketing in the Internet makes use of search engine optimization tools. For most beginning on line marketing writers, they usually fail to understand this idea and this is the usual reason that, even if their articles are good, the articles don't get traffic to their websites. On line article writing involves makes use of keyword niches. Keyword niches are the target focus words that your article has to have in order for it to become searchable in directories for article submission. Although your article should be concentrated with keyword niches, it does not mean that you have to overload it with them. This usually tends to make the article sound spammy.

Let's say that you have already solved the problem of your article's range of exposure. The next you have to worry about is getting readership, making viewers read your article. One most neglected fact in submitting to article directories is putting your article in the right category where it belongs. Somebody who wants to read about real estate in Houston will not be looking for articles in the Health section. By misplacing your articles in categories decreases its chances of being read the audience that you think would become your possible customers. Also choose article directories that are not yet so crammed. Big directories promise high visitors but you will also have a lot of competitors. So, by choosing article directories that are not so crammed might give you a push higher in the search rank.s

The next thing that you have to consider is the style of how you write your article. This is where years and years of writing in your diary or your experience in writing as a whole would make a lot of difference. As for style, you need to make the reader NEED to read your article. Your introduction itself should be able to entice your readers to continue reading. A catchy line or a situation that sets the reader to the problem you intend to solve is a very good way of spark interest. Also, using very technical terms usually discourages readers to continue, so if you can, keep your words to a simple level and your tone light and conversational. However, this does not mean that you just make use of what you know or what you recycled from other people's idea. A good amount of research would build your credibility and establish your reputation as a writer and reputation of your articles.