Everybody knows that Page Rank is important. It indicates the content volume of a site, and it also proves the site's popularity, or how many external links it has pointing to it.

We all strive for the highest Page Rank we can muster for good reason. Having a high ranking means traffic, and traffic means more sales potential.

Which is why we write and submit articles. Placing articles on your site increases its relative content volume, and submitting the articles with a bio box creates external links pointing to your site.

It's all about exposure! The more we have the more profit we make.

Simple!

But then the plot thickens . . .

Site Popularity doesn't come from having your links just anywhere. You see, there's a method to the madness that brings it all full circle.

To achieve a higher Page Rank through external links, you need to put your articles on sites that have an equal or higher Page Rank than yours does.

But does this apply to Article Directories?

If you're one who submits articles manually and are under time constraints, the quick answer would be yes, it does apply.

You have only so much time to get your articles into sites that will bring you the quickest exposure you can get.

However, when we look at Page Rank for Article Directories in these times of rapid fire article submission software, services and scripts it becomes hard to judge the validity of the every day statisics.

Some Article Directories of late have appeared out of nowhere one week, and the next have well over 1,000 articles already submitted to them. After a month's time, some have even reached the 5 to 10 thousand article mark.

Now considering that Google adjusts a site's Page Rank every three months, an Article Directory could show a big fat "0" Page Rank one day, and after Google makes their adjustments, could climb to a PR4 or PR5 the next.

So, thinking logically, the only time an Article Directory's Page Rank should concern you is the day after Google makes its adjustments.

And even then, that would still only matter if you're in a time rush to get quality links to your site and manually submit to 5 to 10 of the best known sites to do it.

So the answer is twofold . . .

For those who submit their articles manually, yes, current page Rank for Article Directories should concern you.

But for the rest of us, what should matter most is that, when you submit to every possible site you can, you're helping to establish more Article Directories with a higher Page Rank than ever before!

This can only bode well for everybody.