Effective and Worry Free Website Promotion Strategy
Business → Marketing & Advertising
- Author Suzanne Morrison
- Published October 8, 2009
- Word count 447
One thing that prevents many Internet marketers from becoming successful is creating advertising campaigns that actually work. Many internet marketers lose sleep worrying about how much money they are losing promoting their home business.
In this article we'll talk about a low cost website promotion strategy that will let you sleep at night because you are not spending huge amounts of money!
I wish I could tell you to create a pay per click advertising campaign and stick with it until it becomes profitable. However many online lose more money doing pay per click advertising than they actually make.
The worry free website promotion strategy I want to talk about is article marketing. With article marketing, all the effort you put in now will continue to pay off well into the future
A well written article that is submitted to the top article directories can bring you traffic long after you have written it. It is also a strategy you can implement in a hands-off way if you don't want to do it yourself.
For example you can hire writers to write all of the article content for you. You can then use automated submission software or websites to get your articles all over the web in hundreds of article directories.
You can also start a blog to drive traffic to your website. This is easily done through using optimizing each post for different keyword phrases and then boosting the link popularity of your blog by social bookmarking your articles
The key to making article marketing work in these two scenarios are to write high quality articles that solve problems. Another important point is to use good SEO techniques when creating your articles.
You do this by targeting keyword phrases in the title and throughout the body of the article itself. You then create a resource box which is nothing more than a mini classified ad designed to drive traffic directly to your website.
You want to make it enticing while keeping it short and to the point. The same could be said about the article itself.
Most people do not have enough time to spend reading long articles. Therefore as a website promotion strategy you should write articles that quickly get to the point and leave the reader wanting to learn more about you and your Internet business.
You can choose to do all the article writing, blogging and submission yourself or you can outsource some or all of your marketing. It depends on what you enjoy doing and what your budget is. Regardless of how you choose to do it this is a worry free website promotion strategy that has worked for many people online.
Suzanne is the owner of the Online Business Ideas website. Read her Internet Marketing Guide for beginners for more cost effective and worry free web promotion strategies.
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