An income opportunity home based business can be accomplished in a multitude of different ways including affiliate programs, online store, auction sites, service selling and sponsored result advertising. Most who become very successful online use a nice mix of the above techniques to both reduce risks and increase revenue. All of these methods are capitalized on through the use of a web site, not just any web site but a quality site that has been built correctly.

Let us look briefly at the different methods, affiliate programs involve selling other companies products or services for a commission. Online stores require stocking hard goods in order to sell to customers. Auction sites can be used to sell products or services but have heft fees associated with them that cut deep into profits. Service selling involves using the net to gain new customers and accounts for a service industry. Sponsored results advertising or Pay-per-Click involves bidding on keywords to advertise a business in the major search engine results.

The safest method for an income opportunity home based business is using affiliate programs. Affiliate programs allow the ability to sell others products or services without having to stock goods, learn skills or require capital to get started. Affiliate programs are free to join and can be very profitable, allowing a webmaster to keep all focus on marketing and sales rather then other areas such as inventory and customer service.

Online stores are a better option for an established business rather then a start up business. If someone already has a business in place with products in a brick and mortar store then using a web site to "upload" and stock an online store to increase income is a great and necessary idea. An online store will take advantage of the already established customer base and bring in new customers for increased income. Managing an online store requires time and work and a new start up business may be better off pursuing affiliate programs.

Auction sites where once the big boom for anyone wanting to make money online with a income opportunity home based business. This is still a great way to make money online if done properly but fees can become a burden, and the reach is much more limited then having a web site. If looking for some quick easy cash then auction sites may be perfect but for long term growth online a web site should be used to accompany the auction site business.

Service selling is a great option for anyone with sellable skills. Whether an already established service business or a start up, using a web site gets new customers and keep past customers returning. The ability to market locally online provides a great opportunity with little competition. The service seller may only need to land a couple accounts to have a business up and running. Sponsored results and Pay-Per-Click advertising should be taken advantage of as well as local search in the major search engines.

Sponsored results or Pay-Per-Click advertising is a great way to get some targeted traffic coming into a web site or auction site business. Each of the important search engines have an advertising option that allows business to bid on keywords that are of value to the business concept. The person who bids the highest for a keyword will be placed at the top of the search results for the term in the search results. The technique costs money but can be well worth it if a constant examination of return on investment is monitored. Pay-Per-Click sponsored result advertising brings in quick traffic at an affordable price when done properly.

No matter what type of income opportunity home based business one wants to pursue the online community is the perfect place to gain customers and make sales. The above methods are some of the more common techniques used to sell products, services or even other companies products and services. Internet marketing takes a little time to learn but if a home business is the dream then marketing online needs to be researched and learned.