Television Marketing and Results

BusinessMarketing & Advertising

  • Author Jason Daniels
  • Published October 29, 2009
  • Word count 449

We're all familiar with commercials. The vast majority of us who have ever watched television have seen a 30-60 second ad run on a major network. These ads promote and market everything from toys to diapers to fast food restaurants and insurance. The products and services are endless and there has been many of commercial that has made everything mentioned here and much more. Television advertising is one of the most prominent ways for a business to advertise their goods and services. Commercials are still huge sellers of information about businesses even in this day and time when the internet is ever expanding and gaining so much ground in the world of advertising.

The Good Television commercials have the ability to reach millions or in terms of the local businesses, thousands of potential customers. This is because there are thousands of viewers at any given moment on any given network in the local area. Since networks depend on commercials for their revenue then they are usually more than helpful in trying to help the local business get the most out of their advertising. Local cable stations are willing to help out as well. They also benefit from the revenue of advertising and this means that they will more than likely do everything they can to help a business to succeed. Also, keep in mind that sight, sound, and motion are effective ways to reach out to people and impact them to a greater degree. The Bad Television commercials have to have the ability to stand out more than the other commercials that are being aired.

This is not as easy as it sounds because the world of TV advertising is a harsh one. There are many businesses competing to get their ads in prime time spots and they are also going to great lengths to create original and fresh air ads that will stick in peoples mind. Also, with television ads the business only has 30-60 seconds to get their message across to make it relevant and to have people to take action. Television commercials also have to shown repeatedly for many consumers to be able to take in their message. The End Result Television commercials are expensive to create and to advertise when compared to other mediums. This is why many businesses that go this route have to make sure they are planning the best commercial possible and they are being developed properly. A good commercial can go a long way in making an impression on potential customers. Television advertising is crucial for businesses and in the end if it's done properly and relays the right message the benefits from increased sales will be well worth the effort.

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