For just about any business today a web page is as necessary as a business card. In many ways, searching the web for local services has taken the place of searching the yellow pages. As an added bonus, creating a online presence for the purpose of bringing in clients is super easy.

Stand Out From The Pack:

Many gyms and health clubs have bulletin boards that are plastered with posters and ads from numerous local personal trainers, many with contact information. Yet business cards and fliers with pull-off chads only go so far with describing the value offered. Posting on these free bulletin boards plus having a web address to send potential clients to a website or blog gives the impression of a high class operation.

Grab A Catchy Domain Name:

Internet users knows Yahoo and Google as well as they know certain brands of soups and deodorant. These are catchy names that stick and are easy to type. Granted, there are some rather humorous ones.

But keep in mind that www.dontbeagirlyman.com is both a little long and taken. Ten years ago this may have been available. However, not all these names are taken or even used.

One way to secure a catchy url is to sit down and think up a list of possibilities. Then, search the domain name registration sites and find out which possibilities or variants of them are available. Domain names with a .com are recommended to optimize the professional heir of the domain name.

Build A Website:

Your website is like a business card. For that reason, it should look clean, crisp, and professional. Pure text sites are best left to the mid-90s as well as cheesy clip art, like animated images of bouncing balls or guys pumping iron. Don't use these, they won't help your professionalism.

There is a fine line between not enough images and too many. Too few makes it look boring. Too many images and it looks too busy, distracting the user from the content. Add pictures to enhance the site and not confuse the surfer. Remember content is king.

A home page with easy navigation to other pages on the site is also a good practice. Be sure to emphasize specialties and proven results. A few testimonials could help, too.

If building a website seems too advanced or intimidating, don't worry. There are plenty of opportunities to launch it. Many web developers are able to build your website within a budget that could include bartering for fitness services. I would recommend using a word press blog. Word press is easy to setup, a snap to maintain, plus search engines love blogs which will bring you tons of free traffic.

Promote the Website:

Once your website is launched, it is time to market it, and bulletin boards at local gyms and spas is just one way to attract local customers. However, be sure you site is added to several search engines and is on the first page of hits. Again, a web developer may be helpful with this task.

Search engines like big sites. So the more pages you have on your site the more "Authority" your site has. Build a blog, and add pages regularly to dominate the results page and create an endless supply of new customers.

Learn Tricks of the Trade:

Hard work, determination, and a presence on today's information superhighway are fundamental to becoming a famous fitness instructor. There are also many secrets and tricks to this profession to kick start a new or existing business.

Opt-in below for my "Free 7-Day Personal Trainer Bootcamp." to take your business from great to outstanding!

My best secrets on business and marketing strategies are in my Bootcamp and I consistently post cutting edge Internet Marketing tips on my blog so be sure to check them both out.