Today maximum numbers of people have the connection of this mobile phone. It can be said that it is becoming the largest form of medium like television and newspaper. So you can imagine that what the outcome of this type could be if you use this method as for promoting your products. Therefore if you need pass any particular information to any person, the best possible way is to call him on his cell phone or to send him a SMS. In this way you can be almost sure that your message would reach the intended person in a very little time. A SMS is however a better way to deliver a message rather than calling him as you are not able to know in what condition he is in or whether he is able to receive your phone call right at that tome or not. In the case of verbal communication you have not the opportunity of convincing you customers without making him angry or annoyed. It could be the time when you are calling him the most inappropriate time to make a call. For print medium as foe example of hording and bill board people are less give their attention to these types of things. Because of these reasons the business concerns prefer SMS marketing more than telephonic conversations or other mediums of promoting a product.

The SMS marketing is considered as the most favored technique by most of the companies and it is better than telephonic conversation and also Email marketing. It is better than telephonic conversation as the sales agent doe not have to spend a lot of time to make the customer understand what he is willing to make him understand. This is often found to be resulting in disturbing the customer. It may be that the time the sales person calls the customer; he may not have the time to pay attention to him. Therefore if the SMS marketing technique is used the company can send a message about the latest offers and the newest launches directly to the customer’s mobile and he may read it whenever gets enough time. And as SMS is considered as spam free communication there is no chance unlike email marketing in which the mail sent by the company often land in the customer’s junk mailbox. And therefore because of these reasons the SMS marketing is considered as the best and the cheapest marketing technique in the present day context.

Not only this, SMS marketing strategy has another very important and useful matter which can help the purpose of the user very much. This is the form of Bulk Short Message Service. The Bulk SMS service is a very useful thing for every company. There are also several advantages of it. In the first case the company can easily issue immediate alerts to their employees about the emergencies and critical situations.It is also useful in delivering any updates or messages to roaming employees, such as sales people or technicians on the road.