YTB International is a network marketing company that offers, not only discount travel services, but also an opportunity to grow your own YTB business. Many people love to travel and even more people like the thought of becoming financially independent. Achieving that freedom has certainly been the reason for why most of the distributors have joined YTB International. Sadly, the truth is that the dream ends for more than 95 % of these people. But with that said, remember that the failure rate is not 100 %.

We will now get into WHY so many are failing and then in a moment we will get on with the thing that most of you want to know: WHY those 5 % (or less) is succeeding. First thing first - If you are doing what the company has told you to do, you are doing it wrong and you will most likely end up being a part of those 95 %. So what is it that you shouldn't be doing? You shouldn't try and grow your business by talking to family and friends (work your "warm market"), because you'll NEVER succeed that way. You shouldn't be handing out business cards, magazines and other stuff like that - it will promote YTB International but not YOUR YTB business. You shouldn't bring people to hotel meetings to convince them that this is a fantastic opportunity. And now to the most important one: You shouldn't try and grow your YTB business with the belief that "everyone" is your prospect.

I no for a fact that NO other industry uses these techniques and methods, and NO other industry beliefs that "everyone" is their prospects? Why? Because these techniques have been proven wrong by SO many people for many, many years, and therefore it won't make any sense to use them. And every other industry knows that even though you have the BEST product, "everyone" is NEVER your prospect. Again the network marketing industry has a 95 % high failure rate to prove this.

If you really want to succeed, you have to learn how to market effectively, you must know your audience! That is really what marketing is all about - finding your target market. I'll try and illustrate it for you to make it as clearly as possible, because this is without a doubt one of the most important things you need to know in order to succeed with your YTB business.

Imagine this: You have just arrived at your home when a friend of yours comes running - very exited he says "Man these shoes are just the BEST running shoes EVER, they are so comfortable and running gets so much easier, you should really buy some for yourself". Your friend is very exited about these shoes, so they must be good, and you answer "Well, I will think about it" after all you have been considering starting to exercise, so maybe you should try them out. But your friend won't take that for an answer and says "NO man - there is really nothing to think about it, you can't get them anywhere else you have to buy them right NOW, you just have to sign here." I know for sure that I wouldn't be interested now, even though I was a minute ago, and I'd probably never buy anything from that friend.

Now picture this instead: The situation is the same as before, but this time your friend says "These shoes are just so great, I have never enjoyed running before, but these shoes make it so much more comfortable." You will most likely begin asking questions as "where did you buy these shoes?" and "how much did you pay?" You friend will answer your questions, and just before he continue running, he says "These shoes have really help me, if you want a couple, just say so, I highly recommend them." And he runs away.

Now, take a moment and compare the two situations - who of those two friends would you rather be? I know that I would want to be the second friend and I think that most would as well. This example has nothing to do with YTB International, but I think that it illustrates it very well, because when you are trying to grow your own YTB business, the company will tell you to be the first friend! Do you see why you are not succeeding?

To properly prospect you have to know your audience and find people who already have a want, need or desire for what you have to offer - this way you will be the solution instead of the annoying friend or family member. I promise you that it will be so much more fun growing your YTB business this way!

If you want to succeed with YTB International you CAN, but you just have to remember that your prospects isn't "everyone". You should just be the person who fulfils a need that is already there. Once you have recognized that you have to find your target market and not listen to what the company is telling you, you will be able to grow your YTB business and turn those dreams of yours into reality with YTB International.