MLM training is sometimes the worst marketing training as far as marketing goes. In fact a lot of new MLM marketers never actually receive marketing training at all. Marketing is simply advertising yourself or your business to the right group of people that are looking for what you have to offer. A lot of network marketers are taught to talk to anyone that will listen to them. This is awkward that someone would waste their time marketing to someone who isn't even interested in what they're offering.

What is the alternative?

The alternative is marketing in such a way that only interested prospects are contacting you about joining your business opportunity. This is completely opposite of what the normal MLM marketing plan was when the industry first arose, but it makes much more sense. Rather than wasting your time and money on people who have no interest in what you're offering, you have to discover a way to attract your target market to you and your business. This method takes some research and planning, but your efforts are much more effective than the previous method of MLM marketing.

You first have to discover who your target market should be, and that is going to depend on what business you have and what products you offer. If you're business is based around health products, your target market would be completely different from a company that sells make-up. Once you figure out who your target market is, you have to find a problem that your product or business can cure for that group of people. When you are able to identify your target market's problems and offer them a solution with your products, you will begin to build a team and make sales.

Especially in internet marketing, I've found that the best target market is found in other internet marketers. As I mentioned earlier, most internet marketers are lacking proper marketing training, and being able to offer this vast group of people some marketing training, I've discovered their problem and offered a solution. The problem with most MLM training is that we're taught to go after anyone and everyone to try and get them to join our business. This is like fighting an uphill battle and wasting a ton of time and effort on the wrong types of people.

Where can you find other network marketers?

Network marketers are very easy to find when it comes to the internet. With the explosion of social media all over the place, you can simply look for groups on any of the platforms relating to MLM or network marketing. There are even social media platforms designed just for business types such as Linkedin and Direct Matches. Another great place to find your target market would be in the forums. A forum is not only a great place for you to find your prospects and learn from other experienced marketers, but you can also begin to make a name for yourself online by joining in the discussions and sharing some of your knowledge. The key to internet marketing is becoming a leader, sharing your knowledge with others, and getting them to follow you in your business.

Now that we know a few places to look for network marketers, we want to be able to offer them some quality content so that they'll want to learn from us and follow us as our students. What kind of content can you share with others to make them want to follow you? The best stuff to share is simply marketing tips. Think about what's working for your marketing, or what kinds of techniques others are successfully marketing with, and write an article about it. Share something as simple as certain websites to visit to get some training or tools. Inform your prospects about certain techniques that you've tried that absolutely do not work. Whatever kind of knowledge you can share with others that will be helpful to them and their business is exactly

what you want to be sharing.

Continue on with this process of learning and sharing your knowledge with others and you'll develop a group of followers over time. Not all of these followers will want to work with you in your primary business opportunity, but enough of them will. You will also be able to offer certain affiliate products to your list of prospects, and because you've been giving them helpful advice for some time now, they should trust you enough to take your advice about a product that is working for you and your business. Affiliate sales will not be a huge portion of your overall money, but the commissions will be enough to keep you in the game longer. Making money off of your prospects that don't join your business is the difference between being an MLM representative, and an internet network marketer.

This process that I've just explained to you is called Attraction Marketing, and I'm sure you've heard of it before. Attraction Marketing is how all of the big players are building their empires online. This process works for any kind of marketing that is done in the world today. It's no different than getting a free sample of food at the grocery store, and then the sample lady directs you to the freezer where you can buy more of that product that you just enjoyed. In this same way, you're sharing a sample of great content, and then you're directing your prospects to a website where they can buy the full package. It works when it is implemented correctly, and if you're not already using this process for your business marketing, you should be.