In sales, or networking, we are paid to bring value to our customers and prospective customers. That is what we actually get paid to do! WE GET PAID TO BRING VALUE! The more valuable we BECOME, the more value we WILL bring. People invest in houses, cars, financial plans, nutritional products, vacations etc., because of desire, wants and the self-value or feeling of joy, and pleasure.

You can want something of value, you can desire something of value, but value may not be what you are getting! People invest in value. If two people in sales or network marketing were to approach the same prospect, with the same product or service, at different times, the one who has and displayed the most value will most likely succeed. Remember this, “You bring or give value to the product or service, not the other way around.” For instance, a piece of property in Lass Vegas may be desert, dry, and hot with rocks as far as the naked eye can see. As soon as a developer with a value mind-set comes along and envision a city with rivers, houseboats, hotels, with golf courses, “you have a potentially great and profitable resort city!”

The question you must ask yourself is this, “How WILL I bring the most value to this product or service?” The answer to this question is not enough! The second part of the question is, “How WILL my product or service add value to my customer’s perception of self, upon investing in it?” The answers to these questions are key to your sales, prospecting and closing success. You are the product. People by your personality, your style, your voice, your tone, your listening skills and so forth. I've had people say to me "I don't know if I will use or really your product but what the heck since I like you I am going to buy something from you anyway." Now folks that's value. You know you have self-value when people will buy from you or join your organization solely on your word because they recognize the value and the leader in you. Some might say, "It takes a long time to build up that kind of value." Of course I say, "No it doesn't." If your true intention is for the good of your prospect each and every time people will pick up on that and you will know you have closed the deal with your opening. Now of course does that mean you will close every single prospect, of course not. However, you will most assuredly will decrease your number of fallouts. Remember this, “WE GET PAID TO BRING VALUE!”