To understand why you would want to begin marketing yourself on-line using Attraction Marketing, you first need to ask, "What is Attraction Marketing?"

First, let’s break down the term into two parts, Attraction & Marketing. Attraction implies the possession by one thing of a quality that pulls another to it, while marketing is the process or technique of promoting, selling, and distributing a product or service. So if we put these two together, we are implementing a technique of promoting ourselves as a provider of something of quality that pulls another to us. How cool is that!

So what we are doing is using various techniques, tools and strategies to market ourselves and when people see that we are providing value and sharing a specific blueprint that they can use, we become more attractive. In general, people do not like to be sold but they do like to buy. When you provide something of value that they want and need and can benefit their business, they will chase you down and tackle you in order to get it! In other words, you have become Extremely Attractive! That is the name of the game!

Don’t ever get the idea that you can play this game without providing an exorbitant amount of value. You can’t. People are smart and intuitive and can see right through the fake stuff. The cool thing is, it takes less work to actually provide value than it does to try and snow people over! So utilize Attraction Marketing, follow the system, and watch yourself become more and more valuable as a leader.

There is a fantastic little book that will increase your understanding of this 10-fold, that book is called "The Go Giver" by Bob Burg and John David Mann. This is a must read and a book that you will pick up and review continuously. In fact, my next post will be the 5 Laws of Stratospheric Success! See You then!