So, you need to know what some of the latest online marketing strategies mean to you and your business. In this article we will provide a rundown of what works and why.

ARTICLE MARKETING

Article marketing isn’t new but it is just now being understood by those who are outside of the internet marketing loop. Article marketing is used by online businesses to build traffic, backlinks and keywords for their website. The more articles you write and publish, the more likely you are to blow your competition out of the water for those keywords.

SOCIAL NETWORKING

Social networking isn’t a secret. Many businesses are using it, but most are under using it. If you don’t fully understand the magnitude of social marketing, you should. Social marketing and social networking is your opportunity to connect with your clients and potential clients in a way that they might not expect. You can tell them inside secrets, give them special promo code and provide up-to-the-minute updates on your business. If you are selling products, you can let them know when you get in a new product or when your stock is running low so they can "get the last one," or you can tell them about your special that is only running on Friday. With so many people on social networks you can’t afford to NOT be on them.

PRESS RELEASES

Press releases have long been thought to be an offline marketing tool that businesses hope will get them some attention, but now press releases are a necessary online marketing tool. Press releases offer an opportunity for your business to get online attention, build keywords and even provide credibility for your business. If you are have a creative, interesting press release and submit it to the right place you can even get an opportunity at big-time press. We’ve seen it happen before - an online press release gets the right submission and VOILA they are on CNN and being interviewed by one of the most listened to news announcers.

No matter where you want to start. These are the hottest tools being used by the biggest companies. If you aren’t using them there is one thing you should know - your competition is! If you don’t believe it, be sure to search through some of the largest article submission websites or social networks.

So, you need to know what some of the latest online marketing strategies mean to you and your business. In this article we will provide a rundown of what works and why.

ARTICLE MARKETING

Article marketing isn’t new but it is just now being understood by those who are outside of the internet marketing loop. Article marketing is used by online businesses to build traffic, backlinks and keywords for their website. The more articles you write and publish, the more likely you are to blow your competition out of the water for those keywords.

SOCIAL NETWORKING

Social networking isn’t a secret. Many businesses are using it, but most are under using it. If you don’t fully understand the magnitude of social marketing, you should. Social marketing and social networking is your opportunity to connect with your clients and potential clients in a way that they might not expect. You can tell them inside secrets, give them special promo code and provide up-to-the-minute updates on your business. If you are selling products, you can let them know when you get in a new product or when your stock is running low so they can "get the last one," or you can tell them about your special that is only running on Friday. With so many people on social networks you can’t afford to NOT be on them.

PRESS RELEASES

Press releases have long been thought to be an offline marketing tool that businesses hope will get them some attention, but now press releases are a necessary online marketing tool. Press releases offer an opportunity for your business to get online attention, build keywords and even provide credibility for your business. If you are have a creative, interesting press release and submit it to the right place you can even get an opportunity at big-time press. We’ve seen it happen before - an online press release gets the right submission and VOILA they are on CNN and being interviewed by one of the most listened to news announcers.

No matter where you want to start. These are the hottest tools being used by the biggest companies. If you aren’t using them there is one thing you should know - your competition is! If you don’t believe it, be sure to search through some of the largest article submission websites or social networks.