With all the controversy in his life, American Idol’s Simon Cowell brings into play all the drama to create a new television show for British TV. And after a string of endeavors in the music industry, it appears that he is now invading the television world bit by bit.

Starting off in 2001 with Pop Idol, Cowell became a judge on its first season. Subsequently, he also became a judge on the reality talent show American Idol where his infamy as a nasty and straightforward judge grew. A couple of years later, he once again became a judge on the British talent show The X Factor. Eventually, his knowledge and flair in the entertainment scene brought him behind the scenes as he produced America’s Got Talent and Celebrity Duets.

His newest drama project comes in the form of Rock Rivals, a fictional peek behind the scenes of a television talent show, which centers on the lives of two celebrity judges on The X Factor while their marriage falls apart.

Having a "War of the Roses" kind of dispute, the show attempts to give the viewers a one of a kind entertainment experience. The program is scheduled to shoot over the summer and will be aired on ITV in fall. Sally Haynes, deputy controller of ITV, said, "The ongoing appeal for this type of talent show presents a ripe opportunity for a modern fun drama that transports us backstage into the heady and fabulous extremes of the music business."

Unlike American Idol, Cowell would be working as a producer of the said show with Shed Productions. Being his first dramatic venture on television, Cowell is gleaming with enthusiasm. He said, "I am very excited about this show, the idea is brilliant and Shed Productions have a proven track record of making these type of shows very popular."

Of course, with this type of undertaking, spectators can’t help but dwell on the possibility that this might entail commissioning in the Unites States in the near future, just like American Idol.