Booklet printing is a slowly emerging business in today’s industry. Booklets are used in a lot of strategies, as a marketing campaign or a promotional campaign, or even in the production of training manuals. But have you noticed that there are some recurring mistakes that pop out every once in a while? This article will discuss pointers on how to avoid making these mistakes, and improve the quality of your booklet.

Most booklets that are present nowadays always have a question of durability. If you have a booklet now, look at it carefully and ask yourself whether or not the durability could have been improved. Typically the component in question is the cover, as a tough cover can prevent the major wear and tear of the booklet itself. This does not necessarily mean that your booklet should be a hardbound; rather, a thicker paper should be used instead. A dirt and moist resistant cover is a plus as well because this is ideal for those who reread their booklets over and over again.

As with the covers, the paper used for the inside pages of the booklet should be of high quality as well. Since it is projected that the booklet will be reused frequently, good quality is called for. A thin paper stock may rip out immediately and therefore making your booklet useless. Thicker paper stock is usually the key here, as well as having some protective coating. Of course this is more expensive, but instead of the cost you should think about the investment that you are making.

For the content, you should consider putting in colored illustrations aside from the usual text. These illustrations include the diagrams, layouts, photographs and other such images that will enhance the understanding of your customer. Also, this generally increases the effectiveness and usefulness of your booklets. This is important for the training manuals because it clearly demonstrates the applications of the things that you are trying to convey there.

Additionally, a good booklet must have proper book sectioning. Don’t forget to include a table of contents, chapters, glossaries and indexes because those are the most important sections of a booklet. Having these sections present in your booklet adds a lot of functionality, and therefore, your customer will not have a hard time using your booklet.

That covers some pointers that you can put to use while in the business of booklet printing. Keep these in mind as to be able to avoid making errors, thus ensuring the production of great booklets in the future.