Network marketing is Simple, but doing the old way (i.e.

cold calling people) is NOT easy.

Don't kid yourself!

Let me explain my view of why network marketing is notorious

for having a 95% or higher failure rate..

Have you ever heard of Occam's razor?

It states that the simplest explanation for a phenomenon is

usually the best. We'll use this theory to explain why more

than 95% or more network marketers fail.

Ready?

Most network marketers fail because the marketing methods

that they are taught don't work 95% or more of the time.

So we're led to ask the next logical question, what are most

fledgling network marketers taught?

Well, I can only speak from my experience, but what I was

taught was to buy and cold call leads.

Now, I'm not going to say this doesn't work, but I will say

is that after six months of cold calling leads for 3 hours a

day with very little success this tactic doesn't work for

me.

Honestly, unless you're natural born confident sales leader

going into your network marketing career you'll probably

have these same results.

Don't get me wrong some people are very good at cold calling

leads, but most people aren't.

What happens to most people after they've spend thousands of

dollars on leads with very little success after months of

effort?

They run out of money. They get burned out and then . . .

They give up.

Another important factor contributing to why most network

marketers fail is the type of leads they buy.

Why does the type of leads network marketers use make a

difference?

Well . . .

Business opportunity leads, the leads most new network

marketers are told to use, are generic. These leads answer

an ad that just asks them if they want to be financially

free or make money from home or something like that.

Well . . . of course they do!

But that doesn't mean they want anything to do with YOUR

network marketing program.

When the average network marketer calls these generic

business opportunity leads the leads don't know anything

about the network marketer's business and for the most part

honestly don't care.

This leads to the fledgling network marketer hearing a lot

of "NOs".

Hearing NO all the time leads to quite a bit of self doubt,

both about the network marketer's own ability and the

validity of their association with their network marketing

company.

Negative feelings begin to harbor and as I said before

eventually the network marketer gives up, usually within 3-6

months.

The fledgling network marketer's perception of their

business goes from one of opportunity to one of complete

doubt and negativity.

Reality follows perception, so because the fledgling network

marketer believes both themselves and their business as

having little hope this becomes TRUE.

That's basically why 95% of network marketers fail if you

asked me.