When was the last time made a cold call and closed the sales on one call? What if you discovered that the cold calling approach you are using is based on 5 cold calling myths we were taught by the sales gurus?

Here they are:

Cold Calling Myth #1: A Strong Sales Pitch Is Needed

This is one of the biggest mistakes gurus have been spreading the sales gospel about. This is a major cause of sales rejection one big cause for rejected cold calls. This is because it triggers sales pressure and that is the last thing a salesperson would like to experience.

How would that make you feel? Does it make you feel a little like the negative stereotype of a telemarketer?

Instead, try starting a cold call with a conversation where both of you and the prospect can create a natural dialogue together. A good way of starting is discussing a common problem your prospect might be experiencing and how you can use your product as the solution to solve it. You don’t want your prospects thinking, "Oh no, it’s another sales pitch…"

Once you have learned not to use sales pitches, you will easily start making more sales without rejection.

Cold Calling Myth #2: Closing The Sale Is Your Goal

This is another deadly false fact which could kill your sales career in a snap.

The goal of a sales person should not be closing a deal. Instead, you should focus on determining if you and your prospect are the right fit. By focusing on this, you can alleviate the problems of your prospects pushing back on you creating the horrible feeling of rejection. Focus on trust and natural dialogue and your prospect will slowly pave the way for you to see if you're both the right fit. It becomes a whole lot easier this way.

After you learn that that trying to "make the sale" is not your main objective, you will see sales success almost immediately.

Cold Calling Myth #3: Rejection Is a Normal Part of Selling

The real cause of sales rejection is usually the concealed sales pressure your prospect feels while you are talking to him/her. This is the culprit and it should be eliminated.

Would you believe that the cause of rejection is usually the way you are approaching your prospect?

You bet it is, just takes an open mind to realize that.

You can get past the "wall" that is holding you back letting go of your hidden agenda of trying to make the sale.

More sales require less pressure.

Cold Calling Myth #4: Keep Chasing Till You Get A Yes Or No

This is another myth. Chasing your prospect until you get a clear yes or no is old-fashioned, outdated and painful. The correct approach is having a system to determine if you are both the right fit in an authentic way.

Ask your prospect is solving their problem is a priority. Just that simple question can put you both on the same level of trust.

Asking saves you from spending time and resources in chasing.

Cold Calling Myth #5. Defend Yourself

We all want to avoid sales pressure so we avoid sales rejection. Defending you and your solution is the last thing you want to do.

Rather than focusing on defending your solution, focus on becoming a problem solver.

Less pressure helps you increase your sales mastery.