Brands geared up their efforts on Black Friday this year using social media. According to eMarketer stats, 17% of the total consumers are shopping via Social media for their Holiday shopping and brands are being clever with their social media strategies in ways not expected.

Toys R Us

Its time to present gifts to your friends and loved ones and Toys R Us has showed up with interesting deals at the lowest prices. The brand has released a Big Book catalog as a custom application on its fan page that is dedicated for Black Friday. The catalog has a variety of toys on amazingly low prices that only fans can avail.

Thus, to avail exclusive discounts, Becoming a fan is the condition you need to fulfill. The brand’s success story takes a start here as Toys R Us becomes the fastest growing brand on Facebook according to allfacebook.

Intel

Intel rewarded its fans on Black Friday by helping them drive the prices of the displayed laptops even lower. People can view these laptops and their respective prices after they become Intel’s fan. The more the increase in fans, the lower the prices of the laptops get that was available for purchase by Cyber Monday.

JCPenny

JCPenny is driving a charity drive this Christmas. It has come up with a generous deed this holiday season on Facebook. The brand, along with Salvation Army is helping people on Facebook to contribute for underprivileged children and seniors via their Angel Giving Tree campaign.

You can choose your Angel by entering a zip/postal code, age group and gender for whom you want to contribute. The Fan page application then presents the matching children and their holiday gift wishes. After your final selection, JCPenney will contact you through email with additional details.

These were examples of few of the many brands driving their Black Friday campaigns online via Social Media.

What other ways you think are brands using to boost their fan base?