In this article, I am going to address one of the biggest fears that people have about pay per click (ppc) advertising. We know that there are many programs which promises huge profits but some of them are actually scam.

How can we identify whether is ppc advertising a scam? If it is not, how a newbie can get started with it.

No doubt there are many scams online, the fact is it occupies only a very tiny percentage of the money making opportunities on the internet. It is usually the media who sensationalize the news and blow things out of proportion.

The only thing which you should really avoid is Ponzi scheme and fortunately, they are easy to identify. If a program claims that you can make money without doing anything and it sounds too good to be true, it probably is

When choosing money making program, do some due diligence and do not simply look at the income potential claim. Go and study the business model in details and ask yourself whether the model is sustainable and does it make sense. If not, simply do not join. In my opinion, just focus your attention on the traditional internet marketing activity like ppc and you will be safe.

The idea of pay per click marketing may sound like an easy way to make money online but it isn’t. Let me explain further.

Many people associate ppc with affiliate marketing. They think they just need to pick a Clickbank product, post a PPC ad, get instant traffic, make sales and they will earn lot of money. That sounds easy at least conceptually.

But the truth is even the best ppc expert needs to spend a couple of hundreds to test their ads before they can strike gold. Many people agrees that pay per click marketing has evolved so much in the recent years that it is getting much harder for newbie to get involved.

Why?

One of the reasons is there are many spying tools that can help you spy on other people ads and find out which keywords and ad phrases are profitable.

My intention is not to discourage you from ppc but to remove any misconception you have about ppc. The good thing about ppc advertising is that once you hit some ads that are profitable, they can be your cash cow for quite a while.

My advice is if you want to make money through pay per click marketing, make sure that you have some good education on the topic and you are definitely on your way to success.