Freelance Graphic Design

BusinessMarketing & Advertising

  • Author Alma Al
  • Published February 11, 2010
  • Word count 491

The fuss about freelancing is not something to be surprised at. Aside from the fact that it pays bigger than working at the confines of an office, freelancers get to do their job at their own pace and oftentimes the job is done at less time and with other things such as watching TV, eating and chatting; some of the things you just cannot do without and your boss (in an office) would reprimand about. A lot of people go into freelance work than on a rigid workplace setting also because it offers a bigger chance for flexibility and creativity. They can have a variety of clients that their proficiency is challenged every time. It never gets dull with a new client and as such, new skills get polished and new connections are tied. The end result is another series of opportunities and a chance to get bigger clients or get bigger.

Another great thing about freelance is that you don't have to be a tenured professional or a graduate of a high standard school to make your idea work or to sell your product. A lot of clients are just really interested in the details of their products or services being carried out and done.

With the raging need for original and sophisticated designs everywhere and mostly on line, graphic designers are pined for.

Getting into the basics of freelance graphic design is first learning the skills to be a good graphic designer. There are programs that a designer must learn to be good at his chosen craft from photo manipulation through knowing Adobe Photoshop, Adobe Illustrator to create artwork, Flash to animate graphics, the skill to generate ideas -the creativity part and the "what" to design - to understanding typography to best compliment the graphics.

Marketing yourself to the many will also push you further. Having your own portfolio to free demonstrations, giving out business cards, enlisting to free directories are among the many things to go. There are also secondary skills warranted to be a good freelance graphic designer. Since works vary from designing the client's banner, web site to logo branding and that most clients are looking for multi-talented designers, knowing your way around other aids will help. To mention a few, search engine optimization - a tactic to get more notice on line, putting your art background to the surface rather than concentrating on commercialized designing and learning how to blog are also essential. Designing is welcoming a project as your responsibility, thus leadership is also vital. This is learning how to manage a project by accounting for the plans, properly putting them into action and knowing the extent of your authority. Communication skills is also an added point for a designer in that it should not stop from being able to communicate visual information but also to spontaneously communicate an idea or ideas to clients by formulating proposals and instructions as effective as the designs.

Alma Al is a Freelance Writer writing content in behalf of Andrew Noddings, Dubai Graphic Designer & Branding Services consultant.

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