7 Brochure Facts To Know Before You Use Them

BusinessMarketing & Advertising

  • Author Lynne Saarte
  • Published February 20, 2010
  • Word count 722

Before spending that money in brochure printing, maybe you should know first a few basic facts about them. The more you know about brochure printing, the better you might be able to use them. Moreover, you might be able to prepare your designs better if you know the methods and techniques on how brochures are printed and used.. So let me tell you 7 important brochure facts that you should know.

  1. Brochures layouts should be simple.

First, you should know that you do not have to rack your brains out in creating brochure designs. It does not have to win awards really. It just has to work beautifully. So when doing your rough design draft, do not get too tense. Experiment, do many versions and keep things simple and functional. The simpler and more easy it is to read, the better your color brochures will turn out.

  1. Brochures will need full color printing.

Second, brochures will always be better in color. While mimeographed brochures, or maybe some digitally printed black and white brochures are cheap and sometimes effective, nothing really beats full color brochure printing. If you are planning to print brochures you should always go for full color. This will maximize the brochure impact giving you better chances of attracting readers.

  1. Brochures need good quality printing.

Thirdly, a good brochure will always be produced if you print in good quality. People actually judge brochures by their quality. Flimsy and rough brochures will not usually impress people, but thick brochures with glossy pages will always look nice. Also, dry inks that are embedded in the paper is better than inks that run off the page when they get wet. People will respect a brochure in good quality than with cheap quality so make sure you print your brochures always in the best you can afford.

  1. Brochures should be mass produced.

Now, while you can reliably print brochures in your own home or office printer, to really have an easy time in printing, it is best to have them mass produced via a brochure printing company. It will take a long time to print brochures one after another in your home printer. While it might be cheaper, the productivity you lost in printing brochures for days on end can't be replaced. So always find an online brochure printing company so that your brochures can be mass produced easily without trouble for you.

  1. Brochures should be designed for their environment.

You should also be aware that brochures should always be created with an eye for the environment that it is going to encounter. For example, if you see yourself distributing brochures in wet winter weather, then you might want to print brochures that are more water resistant. Also if you expect your brochures to experience physical torture because of the location, then it is best to use thicker and stronger brochure paper. Adapting your brochure designs for the environment should cause it to live longer and promoter more of its message.

  1. Brochures should be designed for their target readers.

Another thing you should design for besides the environment is its target readers. If you "speak the speak" and "walk the walk" of your target readers in terms of color brochure design, more people should enjoy and understand your brochures. Do not keep it too general and or too "dumbbed down," and don't keep it to technical either for your target readers. Just use the language and tone of your target readers to keep them interested about your brochures..

  1. Brochure folding should have a purpose.

Finally, brochures can be folded differently depending on your use. While tri-fold brochures are the most common kind of brochures, other color brochures like French fold brochures, Z-fold brochures and gate fold brochures are used for a variety of design techniques. For example french folds are perfect for brochures with big images such as maps, while gate folds are perfect for more manual like brochures. So depending on your purpose for your color brochures, try to decide on the best and optimal use of the folds, you do not have to use trifolds if you do not want to.

So there you have it. Some vital information about brochure printing. Hopefully this gives you a better idea of what you are going to get yourself into once you print color brochures.

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