Practicality sometimes goes out the window over the holidays. Most business people want their promotional materials bigger, better and louder including brochure printing.

In my opinion however, there is still room for some practicality to this equation. Especially since we are not totally out of this recession, a few practical tips on brochure printing this holiday season will not really do harm. In fact, these tips should be really useful for those businesses who want to be wise and cost-effective in their brochure printing.

Let us start with a usual issue of interest, quantity versus quality.

1. Quantity versus Quality – We have heard all about the debate about quantity versus quality. High quality brochures will really get the job done and have the best impact on readers, and while increased quantities of medium quality ones will have a greater reach in terms of readers than the quality ones. In an ideal business scenario, you will want both quality and a lot more quantities of them, but in the practical real world of business, you have to choose between one.

This holiday season, it is actually best to choose quantity over quality especially if you are in the sales industry. This is because during the holidays people are really shopping in a sense that they only need information. You do not need to spend on a lot of money in printing the best designs. Just a simple and straightforward design is enough since most readers will be actively seeking to make their shopping decisions easier. With more you will have a better chance of reaching these shoppers and hence more sales for you. As long as many people are reading your brochures, you will be fine. So print more to get more this season from your color brochures.

2. Printing for the weather – Also, since the winter is upon us, you must print with regards to the change in weather and temperatures. Since it is probably colder and wetter at this time, it is good to make them tough against these elements. Thicker paper stocks and special resistant coatings onto the material should be enough to lengthen the life of your brochure while toughening it up for changing weather. You will be helping yourself with your goals for a long time if you do this.

3. Use standard folds – Another practical thing you should do is to just use standard folds. The standard tri-fold brochure is the most popular and particularly the cheapest when compared to others. Therefore, it is only practical to use the standard folds to keep printing quite fast, reliable and cheap. The brochure printing company will not charge you with extra services by using these standard folds while other customized folders will probably be more expensive to produce since there is a lot of retooling needed for them.

Great! Hopefully that helps you get practical with your printing over the holidays. Remember, you do not really need to splurge on the printing budget. There is still sense to be practical even with this market Good Luck!