Attract Bank Patrons with Custom Whiteboards
Business → Marketing & Advertising
- Author Janet Collins
- Published March 27, 2010
- Word count 577
It is no secret that banks are suffering. They are taking hits from scandals, bailouts and executive bonuses. With all that could be discouraging potential customers from putting their money in your bank, you are looking for new ways to remind people that you are friendly and want to keep their money safe.
In an effort to win back customers, nationally owned and locally owned banks are running new and different specials monthly, if not weekly. You will offer everything from incentives to save to deals that make investing a breeze and you want an easy way to display these deals while being able to change them as often as is needed. Flexibility to change what is being offered is the key to finding the best display method. You want to alter what is displayed without ordering a new sign or using a sign that can get dingy and dirty.
Custom dry erase boards are one of the best choices for any financial institution’s sign needs. Whiteboards communicate your branch’s message while maintaining professionalism and keeping a consistent brand image, all on a durable and alterable surface. In fact, custom whiteboards can last three times longer than traditional black framed whiteboards which are purchased at any office supply store. Banks and credit unions will also find whiteboard signs are more flexible when promoting key products or services, such as car loans, mortgage rates, free checking, CDs and more.
Custom graphics whiteboards have the unique ability to be a high quality board and have a professional look. In many cases, an image is imprinted deep into the surface of the whiteboard. This process presents a brilliant high quality look that almost seems 3-D! Because the images are imbedded instead of screen printed on the boards, you do not need to worry about ghosting or unsightly messes. Using a custom whiteboard means your message will appear cleanly and clearly for years to come. Nothing is worse than a sign you are embarrassed to show. Signs are one of the first introductions a potential customer has to your business and you want to be sure a customer’s first impression is a good one.
Custom whiteboards have a number of other advantages. They can be made to hang on a wall or stand on a sidewalk and they can be formed in almost any shape or size. Your bank will be able to choose from a lightweight hardwood that can be displayed on a wall or a heavier magnetic steel version. When finding your perfect graphic scheme, there are several options from which to choose. You can opt to have an image, logo or text which covers the entire whiteboard surface or just part of it. The biggest advantage here is a new opportunity to reinforce your brand to customers. By having a logo imprinted on the background of your custom whiteboard, your brand is displayed in another place – be it outside the bank or on a wall.
Whiteboard signs offer dramatic and practical solutions to your display problems. They can be decorated with attractive and eye catching backgrounds and finished with a high gloss coating which keeps the surface from being damaged, dog-eared or peeled. In addition to your custom whiteboard, your sign maker can supply you with the items needed to keep the board looking good. Order pens, markers, erasers, mounting tape, magnets and much more when you get the whiteboard to start using it immediately.
Janet Collins, Marketing & Business Development for Vividboard., a Lebanon-based manufacturer of custom made white boards
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