Blog Marketing is the use of online marketing through web blogs to increase a websites relevance and exposure. Read this article to find out what you can do with a blog.

What is Blog Marketing?

Blog Marketing is having the ability to make the use of a blog page to attract visitors to your website using relevant updated content, internal and external links and sharing your blog on the World Wide Web. Blogs are basically a website that has regularly updated content about any subject matter. Blogs strive for regular updated content in order to rank highly within search engines. When using a blog it’s important to make sure the content being used is extremely relevant to the website the blog is associated with otherwise the blog will not rank well due to the content not being associated with the website.

Create Internal Links

For blog posts to rank well within search engines such as Google it helps to include internal links. Internal links can be in the form of anchor text to give your blog more relevance for related keywords that are searched for in search engines. When including internal links make sure the pages in your site that you link to are relevant and related to the blog post. Creating internal links gives guests to your blog the option of viewing other pages which may appeal to them.

Create External Links

Also to help your blog rank well within search engines you can include external links in your blog. Including external links within your blog gives guests the option of viewing other websites that may be related with the news you have posted on your blog and it also shows search engines that you are not constricting the traffic. External links give visitors to your blog the chance to see other companies that you may be associated with or supporting through charities.

Updating Blog

With blogs it is extremely important to remember to update your content regularly whether it is daily or weekly. If your blog is updated with relevant content regularly it will begin to rank well within search engines such as Google as they will spot that you have updated your blog with fresh relevant content and Google likes that. Your blog if updated with fresh relevant content will also gain more visits due to it being higher up in the search results. So to ensure your blog runs smoothly make sure you update it regularly with relevant content.

Share Your Blog

When your blog has been running for a while and has a number of blog posts added to it, you should consider sharing your blog through the World Wide Web on social networking sites such as Facebook and Twitter. Sharing your blog on social networking sites gives your blog and company greater exposure.

If you need support in Online Marketing or would like advice on Web Development then JB creative Marketing can assist you with this to improve your website.