Celebrity gossip is not always something that yellow journalist hunt out. There are times when the celeb gossip updates are provided to the entertainment sites by the celebrities themselves. There is an increased tendency among attention-stared celebrities to take center-stage by getting hold of the limelight and placing it firmly upon themselves. Planting updates to the sources tapped by the paparazzi is a practice that is not entirely new, but that is definitely getting redefined. Celebrities know that they can be in the news for only a designated period of time and that time span is very short. They have to make a continued, sustained effect to keep themselves in the news.

Planting celebrity gossip stories in newspapers and tabloids happened in the days of yore as well. You had jealous celebrities blowing the lid off scandals by calling celeb gossip publications. The motive for this was entirely professional jealousy or just rage at being dumped, rejected or slighted. All that changed with the coming of modern entertainment news. Because these portals are extremely popular with the masses, celebrities feel the need to reach out and connect with them. It’s obvious that they cannot do that overtly. The only way they can do that is by planting stories about themselves.

An example here would illustrate the point better. Take for example the Kardashian family. They have been talking about their bruised relationships with their significant others. There was Kourtney Kardashian hinting that her relationship with beau Scott Disick was anything but normal. Her sister Khloe spoke in favor of her in celebrity gossip magazines. Their mother Kris Jenner lambasted Scott in another celeb gossip portal. Just when you thought that there was some truth in this and the relationships of the Kardashian sisters were actually fractured, you have all of them coming out, trashing every report and exhorting us not to trust entertainment news portals. It was like a bolt from the blue that scorched the tender faith that gossip lovers in these publications.

Here, the celebrity gossip reporters have an important role to play. They need to check facts before giving them up for press. Celeb gossip lovers love their news served with a bit of a tang. That is true. But they also like to know that they are reading entertainment news which has some degree of credibility. With modern technology, especially the internet, they can verify in seconds if a particular news item is a scoop or a figment of the imagination. They can also cross-check facts and data with other websites and publications. Thanks to the archives that you have online you can check out the back-stories of any new update that comes your way. This is a great way to check if a celebrity is planting a story for publicity.

Celebrities these days are convinced that any publicity is good publicity. They couldn’t care less if the celebrity gossip columns speak about their personal affairs indiscriminately. They are only interested in celeb gossip sites when they talk and write about them. Plants or not, these celebs surely know how to grab columns in the entertainment news sections!