1 Mar 2010 — Vivek Oberoi stars in the fast paced, slick action thriller – Prince. The movie will reveal the actor in an amazing new look. The action sequences conceptualized by Allan Amin will keep the viewers on the edge of their seats. Vivek Oberoi will romance three beautiful ladies on screen, one of them being the British actress Aruna Shields who makes her big Bollywood debut on Prince.

Produced by Kumar S. Taurani of Tips Industries Ltd., the movie is directed by Kookie Gulati. The initial reaction of audiences who watched the theatrical trailer of this slick action thriller has been extremely positive. The stylish action sequences lend the movie a distinct Hollywood feel and they appear to be well received by the young crowd, but even middle aged movie goers seem to appreciate the novelty factor of Prince.

Following the release of the first look posters of the movie and the music launch events, Tips Industries has also released the website for Prince. Visit the website at http://princethefilm.com/ where you can book tickets online, follow the updates about various events related to the movie via social networking sites or get updates via email. The website includes a game as well that lets the players vicariously live the life of characters in the movie to a certain extent. The website is designed and maintained by the Bangalore based Empoweredseo.com.

The movie is about a savvy thief called Prince, played by Oberoi, who commits the biggest heist of his life, but wakes up next morning with a gunshot wound on his arm that he does not remember getting. The plot of the movie is based on his quest to find answer. With several twists and turns, this thriller keeps the suspense factor on. Prince is hunted by all and everyday he meets a new girl who claims to be his girlfriend, Maya. It is only the razor sharp instincts of Prince that will help him get disentangled from this intricate web of deception.

According to Vivek Oberoi, working on Prince was a fantastic experience. He says, ''It's a story that could be every man's fantasy and every man's nightmare. It is a thrilling and fascinating tale full of twists.'' The movie is slated for release on the 9th of April, 2010.

The Managing Director of Tips Films commented, "The experience of making ‘Prince’ has been truly amazing. We are very confident that the movie will appeal to all audiences and will perform well at the box-office."

The website for the movie opens with the already hugely popular song "O Mere Khuda," where Vivek thrills audiences through perfectly executed dance moves. Vivek emerges as a true star in this movie with his stylish new look. The producers are sparing no effort in publicity, Vivek had launched the music of Prince on 21 Feb 2010 at the Oberoi Mall and High Street Phoenix. Close on its heels the website has also been released.

Catch the story synopsis, information on the cast and crew, news and updates, photos, song and movie clips, wallpaper and ringtone downloads on http://princethefilm.com/.