Everyone knows some of the standard how to promote website techniques: you want to increase hits, increase visibility, and increased traffic in any way you can. This can be done by getting keyword optimized web content, signing up for ad space on various other websites, setting up business referral arrangements and the like.

However, the problem is that everyone uses these approaches. There are literally thousands upon thousands of people in your area of expertise or desired interested involved in doing exactly the same thing. Thus, it is obvious why there is a problem. There can be only so many people who can rank high in any given Google, Yahoo or MSN search.

These techniques are good to learn how to promote a website, but it cannot be your only strategy. Unless you are very good at SEO optimized content, you need something more site-specific.

I taught my friend, a music promoter, a somewhat novel approach to how to promote a website. You see, I knew all about how to promote music before I even got involved in the Internet. I became comfortable with it over the last couple of years, but it is certainly not my background. For me, the key is promoting a website in the real world.

You see, national coverage and national attention are very difficult to get for an independent band, but local coverage is comparably easy. I have many strategies for how to promote a website in a geographic area. Basically, the key is to include the URL in all of your materials and have a great street team together. Having some web-based giveaways make it even better. That will really get people looking at your website, and once they are looking, you are halfway to winning the battle.

I know that these strategies for how to promote a website are not universal. Many people will tell me – and many people already have – that my advice does not help them in their line of business. What they don't realize is that that is the whole point. Everyone knows the universal part of how to promote websites. It can help to study up on it of course, and to increase and optimize your hits as much as possible, but that will only get you halfway there. The key is to go beyond your competition. Think about what strategies you can employ that other people are not using. Those are the ones that will pay off most of all.